By Anna Condon, Junior Copywriter
Content creation is a competitive business. Marketers have become like data factories, pumping out social media posts, images, and video content – all with the hopes that someone out there (ideally your target audience) is paying attention.
Every minute of every day, more content is created. You’ve probably seen the statistics:
- 455,000 Tweets are published.
- 400 hours of video are added to YouTube.
- 46,740 million images are added to Instagram.
- 3 million Facebook posts go live.
With so much information available, capturing the attention of social media users is becoming harder and harder. So, how do you make sure your content stands out?
Why Your Images Matter
You know the saying: “A picture is worth a thousand words.”
Our brains are hard-wired to respond to images. In fact, 90% of the information transmitted to our brains is visual. Perhaps that’s the catalyst for the shift in the social media world, placing a greater emphasis on using high-quality imagery.
We’ve always known the importance of using images for e-commerce. Customers want to see exactly what they’re buying – ideally from every conceivable angle. But it’s only recently that we’ve started to focus on the power of visual marketing for our social feeds.
In recent years, Facebook and Twitter have both redesigned their news feeds to place a greater emphasis on visuals. Which is understandable, given that Facebook posts with images see 2.3x more engagement than those without images, and Tweets with images receive 150% more Retweets than tweets without images.
Plus, image-driven Instagram continues to see exponential growth, doubling its user base to 700 million monthly active users in just two years.
The top social networks know that high-quality images grab your audience’s attention – and keep them browsing your content (via their app) longer. Of course, to get the attention you really want in the crowded social sphere, you’ll need to produce and share images that matter to your target audience.
Curating the right images for your social feed is a lot like maintaining your image. It takes work, but the result is (usually) a polished, consistent visual brand. Here are some tips to help you get started:
- Build a visual brand identity. What would your coworkers think if you suddenly showed up to work in pocket chains, black band T-shirts, and JNCO jeans? Unless that’s your standard attire, they might not immediately recognize you. Your social media feed is a bit like your brand’s style online. If you post across multiple platforms, be sure to stick with the overall creative theme. When people see the same types of images, colors, compositions, and patterns on Instagram that they do on Facebook, they’ll associate those images with your brand.
- Make it exclusive. Ever had a time when you showed up to a party or event and found someone else wearing your exact same outfit? These women definitely did. It’s hard to stand out when everybody else looks exactly like you. Provide your followers with something they can’t find anywhere else. Maybe that includes behind-the-scenes photos of your process or a big product reveal. Just make sure it’s something special for your audience.
- Mix things up. Let’s face it, wearing the same outfit every day is dull, no matter how stylish it may be. So is sharing the same old shots on your social feed. While you want to have a cohesive theme, it’s important to change up the imagery to avoid a feed that feels stale. Experiment with different compositions, colors, or subjects.