In honor of its 100th anniversary, New York City’s iconic eyewear institution MOSCOT launched a celebratory, cross-country road trip.
The plan was to drive a smart edition MOSCOT convertible from New York to San Diego, stopping at seven locations for special trunk shows that would include a sneak peek at the brand’s Fall 2015 Originals and Spirit Collections. Trunk show attendees would also have a chance to win a special edition LEMTOSH smart sunglass, designed in the style of the special edition convertible that made the trip possible.
That sounded like fun to us, especially because MOSCOT chose inferno client and eyewear boutique Eclectic Eye’s Midtown Memphis location to be its sole stop in the Southeast. And it was our job to let the city know.