This year, we kicked up our feet, poured a glass of sweet tea, and tapped into our Southern roots to create an effective campaign for the FedEx St. Jude Classic.
The tournament’s signature “Hush Y’all” signs have been a fixture of the event for years. They’re the perfect mix of Southern hospitality, attitude, and a passion for golf. Our campaign leveraged the signs (with tweaked messaging) to promote the excitement of the tournament: getting a front-row seat to a round of pro golf, partying with friends, spending time with family, or simply spending a summer day outdoors with a cold beer.
Throughout the campaign, we used the signs in print, outdoor, digital, and television ads. We also organized the Birdie Brigade street team, for the fourth year in a row, to promote the tournament and hand out swag at events all around Memphis in the weeks leading up to the tournament.
