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What are brand guidelines? Brand guidelines are a set of rules that tell you how to use your brand elements. The rules describe how different elements work together to tell your brand story. More importantly, they ensure the writers, designers, and anyone else working on your marketing materials maintain a consistent brand identity. Think of… View Article
Visual search has been around for a number of years and is built into several popular search engines and social media platforms, including Pinterest, Snapchat, Amazon, and Google. Yet, visual search continues to grow. According to the data, 62% of millennials and members of Gen Z prefer visual search over all other search types. If... View Article
When it comes to keeping people safe and facilities secure, Incyte Intelligent Security is looking forward. Their AI technology allows existing security systems to become proactive, enhancing monitoring through facial recognition, 24/7 AI monitoring, and real-time alerts. The company provides unique security insights for businesses, schools, retirement communities, and religious organizations. But creating a brand... View Article
Navigating the unexpected is always a key component of event planning, but the COVID-19 pandemic presented an unprecedented challenge for FedExFamilyHouse. Concerns over attendee safety meant the nonprofit had to cancel its annual in-person gala and transition to a virtual event. Since the gala is the organization’s largest annual fundraiser, FedExFamilyHouse needed an experience that... View Article
When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. With employee advocacy, employees are the ones doing the advocating. What is employee advocacy? Employee advocacy is the promotion of an organization by its workforce. This could mean that employees share information about specific… View Article
The internal design of your office space can make or break the experience of customers and employees alike. Your business should have a space that is not only inviting, but that also reinforces the core values and mission of your brand. For Transnetyx, it’s important for their employees to see the impact their services have... View Article
Position zero is a fairly new principle in search engine optimization (SEO) that can help businesses get a leg up on their competition. By properly optimizing your website, you will increase the visibility and credibility of your brand. What is Search Engine Optimization? SEO is the process of improving your website to not only increase... View Article
There are 1,440 minutes in a day. Within those minutes, there are countless micro-moments when your brand has the chance to convert consumers. As the world of marketing has been changed by mobile phones and digital innovations, brands are more able to capitalize on these time-sensitive opportunities. What Is a Micro-Moment? According to Google, micro-moments... View Article
We are honored to have won awards for our creative work, including six Communicator Awards and four Telly Awards. “In every project we take on, we strive to produce work that not only makes our clients stand out, but also has a lasting impact,” said Michael Overton, agency partner and chief creative officer. “The work... View Article
Ring Container Technologies introduces the latest packaging innovation, which disrupts the industry once again. SmartCAN, the modern alternative to the classic canister, is unlike traditional multi-material composite canisters. SmartCAN uses just one material: 100% recyclable PET. To announce the new canister design and educate consumers about the sustainability and efficiency gains SmartCAN offers, we worked... View Article
Integrating video content into marketing initiatives is nothing new. But what is new is the growing popularity of short-form video content and the increasing number of videos consumers are seeing on a daily basis. Short-form video content is easier to distribute, remember and repurpose. Thanks to platforms like TikTok, brands such as Chipotle and the... View Article
Long gone are the days when social media’s sole function was to keep up with your friends. Since the dawn of Six Degrees more than 20 years ago, platforms have seen a shift in their function again and again. One of the newest shifts is the focus on shoppable posts. Businesses have taken advantage of... View Article
The success of any good marketing campaign is the strategy that supports it. Whether that is developed years in advance or crafted after a viral moment, a marketing strategy allows for a long-lasting effect to be made on consumers. The term “strategy” can often seem intimidating to those running a small business or team, but... View Article
Personalized marketing has changed digital advertising. With the amount of data that brands have at their fingertips, generic ads no longer cut it. Research shows that 63% of consumers are annoyed with the way brands continue to blast generic advertising messages. Personalized marketing isn’t only for e-commerce brands. It’s for healthcare companies, higher educational institutions,... View Article
In a recent post, we discussed ways to maintain your business’ social media presence during a crisis. Our final tip was to strive to connect with your audience. As stay-at-home orders ease in many parts of the country, we want to encourage companies to continue to connect through a focus on community engagement. COVID-19... View Article
Social commerce is blurring the lines between entertainment and e-commerce. Across social media platforms, online shopping is now part of the experience. Users can scroll through their social feed and make a purchase from a third-party seller without leaving the native social experience. It’s not just big brands either. Everyone from multinational companies to individual... View Article
Company culture has been a hot topic for the last decade. It is often a serious consideration for potential employees and a crucial component in employee retention. As we face the unprecedented challenge of forced isolation, it is important that we not let culture fall victim to the circumstances. When it comes to maintaining... View Article
As the U.S. grapples with our new reality fighting COVID-19, it puts things in perspective. What we need, what we want, and how we should carry on are all questions Memphians are asking themselves. This is a very scary time for brands. Companies in most verticals have seen a real slowdown in traffic and... View Article
We received several awards for our creative work in 2019, including two gold and four silver, at the 53rd annual ADDY Awards. "We are honored to receive recognition for this work, especially that created to celebrate 20 years of dedication to the success of our clients,” said Michael Overton, agency partner and chief creative officer.... View Article
What if we told you we know where your audience is right now and that we could reach a highly concentrated group of them? It’s not magic, it’s geofencing! Geofencing ads allow your message to reach your target audience in a strategic way. Many people have some idea about when this tactic might be… View Article
BRANDINGWhere There's a WillStart from scratch with a great client. Brand name, brand design, brand personality, brand voice. An engagingly direct and informative web page with a simple contact form. An animated introductory brand video to explain it all. Translate to social media accounts. Launch. mywillsatwork.com We're ready to help you launch your next great... View Article
Content. It’s a buzzword that has businesses in every industry scrambling. Content strategies. Content marketing. Content, content, content. But here’s the thing — content isn’t some 21st-century invention. It’s not the latest trend. It’s just a new word for something the advertising has been doing for centuries: creating messaging that inspires action. The digital space... View Article
Omnichannel marketing was a buzzword of 2019. While the phrase may now seem a little worn out, the strategy is as relevant as ever in 2020. Omnichannel marketing is the process of marketing across multiple platforms, such as social media channels, apps, emails and blogs, to connect with potential customers on more touchpoints. When… View Article
Having successfully refreshed the brand positioning and identity for Staffline, our next challenge was to extend the reboot across every single touch point. Most recently, this included a billboard targeting employers in Memphis. With any billboard you only have a few seconds to make your message stick. Bold primary colors help draw the eye… View Article
User-generated content (UGC) is any content – text, videos, images, reviews – created by people rather than brands. And brands will often share UGC on their own social media accounts, websites and other marketing channels. For many brands, Instagram is the primary platform for UGC. Users create and share posts featuring your brand, exposing… View Article
Voice search is a modern marvel — technology straight from the set of Star Trek, now available in your car, living room or pocket. Gartner predicted that 30 percent of web browsing would be screenless by 2020. Meanwhile, ComScore projected more than half of all queries would be voice searches this year. So, it’s… View Article
BLDG Memphis recently celebrated 20 years of working to advance the development of healthy, vibrant, attractive and economically sustainable neighborhoods throughout the Memphis region. To recognize the people, partners and programs that have made BLDG Memphis’ work possible, inferno launched a social media campaign to share how the nonprofit invests in communities throughout the… View Article
Celebrating inferno’s 20th anniversary, we’ve enjoyed looking back at some of the wonderful projects we’ve worked on. Moving into a new decade, we’re excited by the prospect of projects to come, especially those that allow us to flex our creative muscles and build dynamic collateral that aligns with 2020 digital marketing trends. This past year… View Article
Sharing some love for account service The creative department shows their appreciation for the account team all year long Here's a look back at a project enjoyed since January of 2019. A 12-month desktop calendar illustrated by the very talented designers in our own creative department. Each month a tribute to the support our creatives... View Article
Employee engagement may sound like some corporate-speak buzzword, but it’s vital to your success. Simply put, employee engagement is the level of commitment and passion your employees have for both your company and the work they do every day. It’s no secret that highly engaged employees are good for business. When your staff is happy… View Article
When designing a website, people often focus on aesthetic and user experience – two of the most important factors. However, most companies design sites for what the everyday customer will want. They don’t always consider how functional their site is to those with disabilities. This exclusion can be a big deal from a customer and… View Article
International Paper Global Cellulose Fibers (IPGCF) is one of the world’s leading providers of pulp. Manufacturers use IPGCF pulp for a variety of consumer goods that people depend on every day. These products include diapers, tissue, and other personal hygiene products. Recently, inferno helped with a brand refresh and web design. Our goal was to... View Article
“Thought leadership” may sound like business jargon. But authentic thought leadership is more than a buzzword. It helps you build your brand, inspire trust, and influence purchase decisions. People buy from companies, but they work with people. Thought leadership is designed to humanize your brand. It helps you build a relationship in the digital age,… View Article
All it takes is a quick Google search to see that the world of human resources is heavily saturated with articles, insights and information. With HR answers at employers’ fingertips, how does an employer solutions company stand out among the rest? The answer is simple: effective content marketing. Adams Keegan takes a unique people-plus-technology approach... View Article
20 Years/20 Legendary Moments To celebrate our first two decades we took a look back at stories from our first twenty years. This September we celebrated the start of our twentieth year in business. And what better way than an office party at the fabulous Ernestine & Hazel's. To get everyone in the mood, we... View Article
When you set out to create a marketing strategy for any business, the first step is to understand who your potential customers are. What motivates them? What are their goals? Where does your business fit into their lives? What struggles are they facing? Say you wanted to promote a new fitness facility. “Sports” and “fitness”… View Article
Planning an event for your business can be overwhelming, but it’s a great way to engage your audience. There are many elements involved with event planning, including the promotion of it. Public relations is a vital component of any comprehensive event promotion strategy. A successful event often relies on the ability of PR to generate… View Article
While experts may disagree about when the next generation of college students begins (many place the cohort between the late 1990s and the early 2010s), they will probably all agree that Generation Z is reshaping how we approach higher education marketing. There’s no room for bland, impersonal marketing. Young prospective students in 2019 grew up… View Article
Like any organization, nonprofits are looking to increase their overall brand awareness and reach their target audience. Though it can be challenging to allocate funding when operating on a tight budget, investing in even the smallest amount of public relations (PR) can go a long way in increasing a nonprofit’s awareness, gaining supporters and advancing… View Article
It is safe to say that social media is going to be sticking around for the long haul. What that means for you personally will vary, but for your business, it means you need to be actively posting on, monitoring and connecting on social media. This can be a daunting task, but by implementing the… View Article
Once upon a time, print advertising was the only option for businesses looking to sell their services. Now, B2B marketers can build multi-channel strategies that employ any number of mediums, from billboards and radio spots to augmented reality and voice assistants. With so many options, it can be easy to overlook print advertising – but... View Article
When we started working with Eclectic Eye in 2004, we wanted their brand to be inspired by what they do. We created a logo design that incorporates a visual representation of an eye, as well as the letter “e” to represent their name. It was important to choose a typeface that was light, clean and... View Article
Creating a streamlined customer experience is important, starting from the moment a patient walks through your door. However, your opportunities to leave a good impression often happen outside of the walls of a medical center. Before any patient steps foot into your facility, they’ve most likely conducted some kind of research to better understand your… View Article
For the past five years, inferno has worked with FedExFamilyHouse to get donors excited about their annual gala. Serving as the pro bono agency for the FedExFamilyHouse Gala gives the creative team a fun project to work on and helps us make a meaningful difference in the Memphis community. Last year, our creative team dedicated... View Article
Micro-interactions don’t get enough credit. No, it’s not that there aren’t thousands of articles extolling the virtues of micro-interactions (currently Google returns more than 320,000 results for the term). Rather, the sad truth is that while these tiny moments can mean the difference between a design that surprises and delights the user – or one… View Article
We have talked in the past about link building and how important it is to your overall search engine optimization (SEO) strategy. What we didn’t tell you is that not all inbound links are created equal. But that’s okay. All inbound links may not be equal, but they do have value. Link building is unquestionably… View Article
When you think about how much time we spend at our desks, it’s no surprise that company or agency culture is top-of-mind for employees and businesses alike. Based on numbers from Deloitte, 94 percent of executives and 88 percent of employees believe a distinct workplace culture is important to business success. We see this in… View Article
According to eMarketer, the average American adult spent more than three hours a day on their mobile device in 2018. At that rate, cellphone screen time is set to surpass that of television this year. What does this mean for marketers? It means more of your digital and organic advertising efforts should be focused on... View Article
After its sister company's successful site redesign, Memphis Stone & Gravel Co. wanted to update their website to make it more user-friendly and bring it in line with its family of brands. First, the inferno team did a full audit of the existing website to look for opportunities to consolidate information and improve the site beyond... View Article
Every year brings innovative, new opportunities to share your business story. Marketers promoting big brands and small businesses alike are always looking for the next big trend – the newest, hottest content strategy to reach and engage with their target audience. For 2019, one of the trends that digital marketers absolutely cannot ignore is ephemeral... View Article
Marketing at trade shows and conferences can be a fantastic way to increase awareness of your product, service, or company. Industry-specific events bring together a captive audience particularly inclined to find your business and message relevant to their needs, which is why 73 percent of B2B marketers say events are better than other tactics for… View Article
Written by Beth Wilson, PR Director at inferno. Originally known as audioblogging, podcasts became mainstream in 2004 with the rise of the iPod. However, in the past five years, they really began to catch on. Today’s podcast landscape is overflowing, with new players popping up almost daily. According to Statista, more than 26 percent of… View Article
Form design might not sound sexy. It certainly isn’t the first thing clients focus on when they hire an agency to design a new webpage. Often, when people create a new website or lead generation page, their main concerns are writing copy that converts or designing a look and feel that attracts their target market.... View Article
https://live-creativeinferno.pantheonsite.io/wp-content/uploads/2019/02/ADK-0062-Rube-Goldberg-Animation.mp4 Our client Adams Keegan removes the administrative burdens that prevent an organization from being the best version of itself, so that employees can focus on the real drivers of success. Explaining that can be a mouthful. To convey this message visually, we used colors, icons, and design elements from the Adams Keegan website to... View Article
Centered in the heart of Midtown, just blocks from the Cooper-Young District and less than a mile from historic Overton Square, Christian Brothers University’s campus has a small-university environment, but students also enjoy all the benefits of a big city. Like many smaller colleges across the country facing new enrollment challenges, the Office of Admissions... View Article
Working at inferno, there is no shortage of exciting campaigns for the team to flex our creative muscles – but one of our favorite projects is the annual holiday gift we give our clients as a "thank you" for working with us. Everyone loves getting gifts. Big ones. Little ones. Silly ones. Gifts designed especially... View Article
When you think about mobile advertising, what comes to mind? For many people, it’s those pesky banner ads that pop up, fill your screen, and generate accidental clicks. But the reality is that mobile advertising is much more sophisticated. As marketers, we are always looking for new, less invasive mobile ads that generate high-quality leads.... View Article
It’s no secret that digital ad spending is steadily increasing each year. Projections suggest that it will surpass traditional advertising in the near future, although experts disagree on the exact tipping point. According to MediaPost, an analysis from Winterberry Group predicted the switch would occur in 2018, while eMarketer projects that the shift will happen... View Article
Our inferno family has grown by leaps and bounds during the past year. With so many new faces, it’s only natural that we should invent a new Thanksgiving tradition. Competition goes with Thanksgiving like Pumpkin Pie – it’s sweeter when shared among friends. That’s why our creative team set out to design a board game... View Article
Marketers have long been on the front lines when it comes to adopting new technologies. From augmented reality and voice search to artificial intelligence and blockchain, to get ahead, you need to understand how these technologies will disrupt digital advertising — or risk being left behind. While people are more familiar with the concept of... View Article
Developing a brand identity is an important part of building a successful business. After all, your brand identity is more than simply how your business looks. It defines who you are, what you look like, and how you communicate. Before we discuss what goes in to creating a strong brand identity, let’s talk about the difference... View Article
Influencer marketing is all the rage in digital advertising. It’s a cost-effective way to truly make an impact on an audience with the help of someone they can trust. Since the approach boasts a return on investment more than 10 times higher than traditional marketing, 48 percent of businesses have increased their influencer marketing spend this... View Article
Written by Beth Wilson, PR Director at inferno. Social media, digital newsrooms, access to data and analytics, integrated marketing — developments such as these in the public relations industry have required professionals to adapt at a fast pace. Change is good, great even. But, change is also hard. How, exactly, should you embrace and incorporate... View Article
Podcasts may seem like an underdog in an era where video marketing dominates social platforms. With so much emphasis on visual marketing in our news feeds, audio formats sometimes struggle to stand out. But behind the scenes, podcasts have slowly, steadily been increasing their listening audience. According to one study by Edison Research, 26 percent... View Article
You don’t have to be a marketer to know that social media graphicsmatter. Instagram is the fastest-growing social platform by a large margin, after all. That’s because humans tend to prefer visual information. In fact, we are hard-wired to prioritize visual information; half of the human brain is directly or indirectly involved with processing it.... View Article
Grace Medical Small World. Big Deal.BackgroundGrace Medical is an otology-driven company. Its narrow focus helps make a bigger difference. By specializing, Grace Medical is able to be a complete partner to otologists – leveraging the most experienced otology team in the market to support collaborative innovations and forge deeply productive clinical and business relationships. This... View Article
In an ideal world, email engagement for your marketing campaigns would sit at 100 percent every time. More often than not, however, you are competing with emails from friends, family, and coworkers for your subscribers’ attention and email engagement. Not to mention trying not to trip the spam filter. Marketers know the potential that emails... View Article
In the 2018 NFL Draft, University of Memphis wide receiver Anthony Miller was selected as the No. 51 overall pick for the Chicago Bears. It was a moment of pride for Anthony, his family, and his city — but the road to the NFL wasn’t an easy one.During his senior year, Anthony suffered a devastating... View Article
When we talk about search engine optimization (SEO), domain authority has become an industry standard. Originally developed by Moz, domain authority attempts to quantify how well a website will rank on search engine results pages (SERPs). Websites rank somewhere on a scale from one to 100, and the closer you are to 100, the higher you... View Article
At the heart of every infernite is a love for two things: A good party and great creative. When we found out our resident bookworm and account service supervisor was expecting, our creative team immediately set to work planning a celebration for the newest addition to the inferno family. So, Radish Patch Publications was born.... View Article
By: Peter Hogan I’ve always wanted to be a writer. And I always thought I knew what that looked like. Tweed jackets with elbow patches. A beard long enough to run my hands through. Owl-rimmed glasses and maybe a spare bedroom I call “The Study” – the walls blanketed in books, the whiskey straight and... View Article
When you first start working with an agency, you’ll likely hear words or phrases that you don’t know. Or, perhaps you’ve heard them, but the meaning is slightly different in a marketing context. That’s why we’ve compiled some of the more commonly-used marketing terms in our latest blog post. This is by no means an... View Article
This summer, I had the pleasure of serving as an intern in the public relations department of inferno. With the help of the four ladies who make up the PR team, I was able to discover what it takes to be a successful communications professional. Though there are many things I learned during my time... View Article
Chatbots were around before the internet, in one form or another. From ELIZA and A.L.I.C.E to SmarterChild and Siri, humans have been interacting with chatbots since the 1960s. Recently, however, marketers have been exploring the potential of chatbots to automate customer service via conversational commerce. Simply put, conversational commerce is an automated technology that enables... View Article
Staffline asked inferno to help them with a brand refresh and website update that would solidify their position as the market leader in rapidly deploying workers who are fully compliant. BackgroundStaffline is an employee recruitment, training, and placement service targeting the light industrial and warehousing market. A best-in-class provider, Staffline does not simply offer temporary... View Article
Once upon a time, young Kelly Supernaw told her parents she was going to a friend's house...but instead, she and said friend went out on the lake with a bunch of guys. According to Kelly, one look at Danny Farley’s washboard abs and biceps, and the rest is history. Our own Wisconsin transplant, Kelly Supernaw,... View Article
When it comes to social media marketing, you want to be strategic. It’s important to remember that not everyone is going to be interested in your products or services, and not every social media platform is right for your business. Just because there is no fee associated with setting up a social account doesn’t mean... View Article
Starting a restaurant from scratch is daunting. If you’re a seasoned contractor like Mac Hopper, constructing one with waterfalls, silo structures for kitchen and front of house, and a stage for live music is barely a challenge. In fact, he’s done something like that before. Hopper is the visionary and developer behind Memphis’ most popular... View Article
By Naø Lewandowski, Public Relations Account Executive Before working at inferno, I was the head of the Songwriting Division at Visible Music College. I wrote course curriculum, conducted private lessons, and taught in the areas of music theory, songwriting, and artist brand development and marketing. While my PR career led me away from academia, my... View Article
Developing an Instagram brand strategy has been a huge focus for digital marketers over the past several years. As social media has become an essential part of everyday life, marketers are always looking for ways to take advantage of the time and attention people spend consuming social content every day. Think about the last 10... View Article
Responsive website design is not a new concept. We’ve been building responsive websites for our clients for years. What is new is the idea that responsive website design is fast becoming the industry standard for mobile development. While the internet may still be filled with poorly-designed, non-responsive websites, users today expect more from their mobile experiences.... View Article
As the old adage goes, “you are only as strong as your weakest link.” This is true of chains, and this is true of businesses. You are only as innovative and informed as your least innovative and informed employee. A business is like a hive, and while everyone has different roles, they all work together... View Article
Location-based technology is opening up a whole new world of opportunities for marketers to communicate with customers in real-time, called geomarketing. New capabilities and uses emerge every day – such as geotargeting, geofencing, and geofilters. Geofencing is one of the most common ways that businesses enter the world of location-based marketing. Put simply, geofencing is... View Article
When it comes to online marketing, proving the value of paid social and other digital ad placements can be a struggle. Thanks to link tracking, however, marketers can demonstrate the importance of links shared online — for free. Savvy marketers know that UTM (Urchin tracking module) link tracking is the cornerstone of content analysis, making... View Article
For nearly 80 years, Lehman-Roberts Co. has helped communities where they live and work to thrive. As leaders in the asphalt paving industry, the company prides itself on creating a family environment where employees love to work. Last year, they asked inferno to help them build a new website from the ground up. This meant... View Article
Every marketing team shares similar goals. They want to reach new customers, boost engagement, and increase conversions. Interactive content achieves all three objectives with ease. In the last decade, there has been a fundamental shift in marketing. Gone are the days of one-sided conversations, where brands talked at people from billboards and TV screens. Now,... View Article
Unless you’ve been living under a rock or a remote village in the Amazon, you’ve heard of Google. The tech giant got its start in 1996 when a couple of Stanford Ph.D. students figured out how to catalogue and search all the information on the rapidly growing internet. This company-turned-verb has blossomed into one of... View Article
Consumer privacy issues are complicated. People are deeply uncomfortable with the idea of companies tracking, monitoring, and storing their online activity and personal data – but many also crave the highly-personalized services this surveillance enables. Our attitudes toward privacy and personalization often appear to contradict one another. A recent study from Verint Systems shows that... View Article
© New York Times In the early days of the internet, online privacy was not a concern for most users. Many of the early adopters were advanced computer users who were so excited by the novelty of this new mode of communication that data security and online privacy were afterthoughts. Luckily, the technological limitation of… View Article
Brand awareness is the extent to which customers are able to recall or recognize your brand, product or service. But when we talk about brand awareness, we’re really talking about the first step in building a relationship with potential customers. Relationships of any kind are built on trust — and people can’t trust you if... View Article
Adams Keegan is a breed apart. It’s neither a pure payroll provider nor an SaaS provider. Instead, it’s a technologically-innovative and talent-rich company that’s continually improving the quality of employer administrative services. Its single-minded purpose is to remove the administrative burdens that prevent organizations from being the best version of themselves. Consequently, their clients’ employees... View Article
At Paragon, delivering outstanding customer experiences isn’t one thing – it’s the only thing. And a big part of the customer experience is now online. When it came time to update the Paragon web site, inferno did the only thing that made sense – consider the experience through the customer’s eyes. We reinvented the sitemap to streamline... View Article
"You only get one first impression” — or so we’ve all been told. While we’d argue that ever-shortening attention spans allow us to have more chances at first impressions, we don’t dispute the importance of making a lasting one. Unfortunately, you may be making the wrong kind of lasting impression if you neglect the tenants... View Article
We’ve all seen the trend pieces: The top X marketing trends that will shape 2018, social media and content marketing trends to look forward to in 2018, content marketing resolutions for your business… You get the idea. At the outset of every new year, marketers love to predict what technologies or trends will shape the... View Article
Email marketing is far from dead. It’s an essential tool that has a median ROI of 122 percent – more than four times higher than other marketing formats, including social media, direct mail, and paid search. Social platforms might be the media-darlings, but when it comes to conversions, email marketing still runs the show. One… View Article
Memphis has a lot to offer growing businesses – affordable land, low cost of living, financial incentives, an educated and motivated workforce, unsurpassed transportation and logistics infrastructure, world-class healthcare, wonderful weather, and a let’s-get-it-done attitude. It’s also home to some of the friendliest, smartest, most creative people on the planet. So what’s holding Memphis back?... View Article
When it comes to marketing your small business, search engine optimization (SEO) is no longer optional. Think about the last time you wanted to find a local business to refinish your antique dining room table, fix your favorite winter boots, or sell you that wonderful cookbook your mother-in law raved about at the holiday party.... View Article
Influencer marketing has been a huge trend in digital for the last several years. Gone are the days of the blanket celebrity endorsement. Reaching consumers – Millennials and Gen Z in particular – is all about connecting with the social media influencers they care about. Some of these are traditional celebrities, like Kim Kardashian, but... View Article
How do you come up with your ideas? What’s your creative process? Where do you find your inspiration? Everyone from our clients and our peers to our own mothers has asked some variation of this question. The truth is that there is no secret wellspring of ideas or a surefire method for producing them. We... View Article
Our clients are extremely important to us, so it’s no wonder we want to show them our appreciation during the holiday season. At the end of each year, we create personalized tumblers for them as a way to say, “thank you” for allowing us to work with and be an extension of your business. This... View Article
By Anna Condon, Junior Copywriter Content creation is a competitive business. Marketers have become like data factories, pumping out social media posts, images, and video content – all with the hopes that someone out there (ideally your target audience) is paying attention. Every minute of every day, more content is created. You’ve probably seen the... View Article
After nine months of intense intra-office competition, the agency’s three Playing with Fire teams went head-to-head during Halloweek. (Hey, if Christmas can have 12 days, Halloween deserves a few extra.) Billed as “Spirited Competition, Scary Pointential,” this week-long slate of freakishly fun activities put 200 points up for grabs. Would the lead team be tricked... View Article
By Nicole Hinson, Account Executive “It is amazing how much love and laughter [dogs] bring into our lives and even how much closer we become with each other because of them.” – John Grogan, Author, Marley and Me I haven’t always been a crazy dog lover. Sure, I’ve always liked dogs, but not so much... View Article
We’ve all been to one of those meetings. You arrive to a packed conference room, filled with managers surreptitiously answering emails under the conference table, as a faceless VP drones on about something totally unrelated to your work from a speaker in the center of the room. Maybe your meetings aren’t quite that bad. But... View Article
When it comes to organic growth, landing at the top of Google search engine results pages (SERPs) is the holy grail. There’s a joke among content marketers that asks, “Where should you bury something you don’t want people to find?” The answer, of course, is “On the second page of Google SERPs.” Content marketers across... View Article
By Anna Condon, Junior Copywriter What do you do when creativity fails you? Most of us have encountered a project, a constraint, or a particular day where suddenly, there’s a wall. It feels like your mind is blank; you’re sitting in a midterm for a class you never attended and you’re expected to produce something... View Article
Working with a creative agency isn’t cheap – and it shouldn’t be. You want to produce bold, inspiring campaigns that make the cash register ring. Great creative requires equal parts strategy, creativity, risk-taking, and trust. Think of the client-agency relationship as a partnership, where the end goal is to produce brilliant work that wins you... View Article
St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article
By Anna Condon, Junior Copywriter It’s a well-known fact that the best time to prepare for a crisis is before it happens. Schools and businesses hold routine fire drills, people stock their cars with emergency blankets and tools, and families fill their pantries with an emergency stash of water and canned goods. We’re told to... View Article
By Lauren Berry, Public Relations Account Coordinator My Memphis journey is a little different than most. I was a senior in high school when I signed on to run cross-country at the University of Memphis, a moment in my life that I like to call fate. Both of my parents had graduated from the UofM... View Article
By Susan Waggoner, Digital Marketing and Advertising Specialist When it comes to local search engine optimization, ensuring that your business is verified on Google is key. Because local search results are based largely on relevance, distance, and prominence, verifying your business increases the chances of it ranking higher in search results. Additionally, it allows you... View Article
Welcoming, friendly, and fun. That’s what we think of Southwest Airlines, the airline that’s all heart. When inferno invited Jennifer Bridie, Senior Manager of Communications & Brand Identity at Southwest Airlines, to share her insights at the AAF Memphis June luncheon, she was totally on board. Jennifer piloted the audience through “How Southwest Leads with Their Hearts... View Article
By Susan Waggoner, Digital Marketing and Advertising Specialist People are joining different social media sites every second of every day. Today, almost seven out of every ten Americans use at least one social media platform – and this number is growing. While many platforms are successful, one continues to reign supreme: Facebook. This channel is... View Article
For years, inferno has worked with The Exchange Club Family Center to help them speak up for victims of child abuse and domestic violence. We’ve helped design their annual report, produced their newsletter, and provided PR support to get the word out about their efforts in the Memphis community. When The Family Center decided to... View Article
By Trish McLaughlin, Senior Copywriter If you want employees to play well together, give them more opportunities to – literally – play well together. From law firms and hospitals, to factories and corporate cubicles, encouraging employees to play board games together can actually build trust and improve communication and cooperation. In her book Reality Is... View Article
People love stories. One of the best parts of utilizing video in your marketing is that you can give customers a solid emotional connection to your business. By telling your story through video, you’re putting a face to your service and helping customers discover where they fit into your story. And that’s exactly what we... View Article
By Susan Waggoner, Digital Marketing and Advertising Specialist Over the past ten years, the popularity of social media has increased significantly, with over 2.28 billion users reported in 2016 – and that number is only expected to grow. With the opportunity to reach this many people, why would you not advertise on social channels? If... View Article
By Anna Condon, Junior Copywriter Dear Reader, this blog post is designed to tell you (mostly) everything you need to know about the science of video marketing. Now, let’s assume you are skilled, hungry, clear-eyed and eager – anxious to ensure your video content rises to the top of news feeds. It can! Make no... View Article
By Anna Condon, Junior Copywriter Whether you’re selling shoes, managing financial portfolios, or renting chickens (yes, that’s a real thing), your marketing won’t succeed without one key factor: Empathy. It’s a simple advertising principle that should be the foundation of every project. But with so many bounce rates, social shares, influencers, purchase paths, sales funnels,... View Article
By Brandon Davis, Senior Copywriter For decades, pop culture has dreamed about the possibility of virtual reality – and now, it’s here. We may not be hopping into virtual worlds to fight sentient programs like in Tron, but we can get a detailed look at a landmark thousands of miles away. We can strap on... View Article
It’s Not Outsourcing. It’s Partnership. In-house team versus outside agency is not an either-or question. The combination of your inside knowledge and their outside perspective can provide the synergy you need to confront hard truths, identify real opportunities, and plan a strategy that will make marketing directly serve your business goals. Contrary to a common... View Article
By Anna Condon, Junior Copywriter Within advertising (TV ads in particular), there has long been an inherent suspension of disbelief. But in today’s overcrowded marketplace, sometimes brands have to go to extreme lengths to stand out from the crowd – hence the rise of absurdist marketing. Absurdist marketing isn’t really about what your company can... View Article
By Anna Condon, Junior Copywriter In the early days of social media, brands could rely on social channels to tap into a large pool of potential customers at a very low cost. With the rapidly growing user bases and relatively low barrier to entry, you could build a social media empire almost entirely through organic... View Article
By Anna Condon, Junior Copywriter Content marketing isn’t a new concept, but right now, your content strategy is more important than ever before. In today’s digital world, consumers are inundated with advertisements at every turn. This oversaturation is having a negative effect on consumers who feel overwhelmed by the sheer volume of ads. As consumers... View Article
Every year, inferno seeks opportunities to make a meaningful difference in the Memphis community as part of our Fuelanthropic initiative, and this year marks the third year in a row that we have served as the pro bono agency for the FedExFamilyHouse Gala. Last year, our concept “Celebrate the house you built” was a huge success –... View Article
When you’re in the business of manufacturing threshold products, lite kits, louvers, and glass for commercial wood and steel doors, you need to be creative to catch customers’ attention. That’s why National Guard Products chose inferno to help promote the launch of their new continuous hinge offering. National Guard Products wanted a print ad that... View Article
By Anna Condon, Junior Copywriter Before the advent of the digital age, brands controlled all levels of communication from print and television advertisements to radio testimonials. Now, with mobile technology at our fingertips, brands no longer control the communication flow. Instead, everyday consumers, empowered by technology and social media, can voice their opinions, share their experiences,... View Article
By Anna Condon, Junior Copywriter With sponsored content filling up newsfeeds and reports of fake news on the rise, consumer trust is more important than ever. The average consumer has an abundance of brands to choose from and a wealth of information at their fingertips – and they’re looking at more than just your product offerings.... View Article
Eclectic Eye is more than an eyewear retailer. With fashionable frames and first rate optometry services, they help Memphis see style in a whole new way. For years, we have used a combination of advertising, signage, and PR support to keep all eyes on them – but in an increasingly digital world, businesses need an... View Article
By Anna Condon, Junior Copywriter If there's one universal truth about relationships, it's that they will change over time. From the so-stoked-to-try-the-latest-widget phase to the frustrated-by-too-many-emails phase to the definitely-can't-live-without-the-exclusive-deals phase, customers’ feelings about your email marketing tends to ebb and flow. Part of managing email marketing is figuring out how to deal with the churn... View Article
By Anna Condon, Junior Copywriter Crafting compelling headlines is both an art and a science. You need to convey the essence of the content in a way that entices the reader to crave more, without giving away the meat of the story. Plus, in the age of web 2.0 headlines, you must also consider search... View Article
Each year, as part of our Fuelanthropic efforts to give back to the Memphis community, inferno gets to work with local nonprofits to promote their services. We’ve partnered with the Exchange Club Family Center in the past — crafting their annual report, promoting their services, and creating invitations for the annual Hands of Hope Auction... View Article
By Anna Condon, Junior Copywriter In the world of public relations, analytics are key. To keep clients happy, you need to be able to clearly and effectively communicate exactly what your efforts are accomplishing for their business and back it up with both qualitative and quantitative evidence. We’ve talked about using web analytics to fine... View Article
On February 3rd, as the rest of the country prepared for the big game, infernites geared up for a little in-house competition of our own Souper Bowl. Prior to the event, “Battle of the Bowls” posters lined the halls, reminding employees it was almost time to kick-off our first event of 2017. Souper Bowl V... View Article
By Anna Condon, Junior Copywriter Between the 24-hour news cycles and the growing emphasis on the importance of public relations, journalists are inundated with story ideas, and many field hundreds of emails daily. With all that noise, it’s not surprising that most PR pitches get lost in the shuffle. If you want to avoid ending up... View Article
While big banks focus on share price and dividends, Paragon Bank’s most important metrics are smiles and handshakes. Happy employees, delighted personal banking customers, and thriving business customers are proof that they’re doing things right. Paragon is committed to exceptional customer service, and they treat customers like neighbors — which means knowing their customers’ names... View Article
Photo credit: Eduburdie By Anna Condon, Junior Copywriter Get fit. Save more. Quit smoking. With the dawn of the new year, like clockwork, we compile lists of bad habits to break, hopes for the future, and all the things we’d like to do differently in the coming year. It’s a time for resolve, renewal, and... View Article
In the midst of the most polarizing presidential election in recent memory, the inferno PR team saw an opportunity to leverage our client’s expertise in labor and employment law. We were able to help secure coverage for the attorneys of Fisher Phillips Memphis both leading up to and following the election by focusing on three... View Article
By Anna Condon, Junior Copywriter For some, marketing can seem more like magic than medicine. Return on investment can be unpredictable, and many business owners are dubious about marketing’s real-world benefits. Solid metrics give you the insight and evidence to prove your efforts are not in vain — so long as you know how often... View Article
By Anna Condon, Junior Copywriter Understanding marketing analytics allows marketers to be more efficient, see more success, and minimize wasted advertising spend. Despite these compelling benefits, many organizations fail to realize the potential of analytics to help measure and manage marketing performance to maximize effectiveness and optimize return on investment. Online advertising can do incredible... View Article
By Anna Condon, Junior Copywriter Creativity is the heart and soul of an advertising agency. It’s what gives life to messages about products or services that might otherwise be unremarkable in the minds of consumers. Without creativity, there is no breakthrough, no vision, no kindling to fuel new ideas. But how do you cultivate creativity... View Article
Every holiday season, the FedEx St. Jude Classic offers Holiday Gift Packages to break up the winter doldrums and make the season bright. These Holiday Hole-in-One packages make the perfect present for any golf-lover. Two different packages are available: the Player Package and the Fan Package. Both packages include tournament branded gear, as well as... View Article
In 2000, the future founders of Transnetyx, Bob Bean and Tim Hodge, asked a really good question, “Why can’t we automate genotyping?” Four years later, Transnetyx was born by launching the world’s first fully automated genotyping system. Fast forward to 2016 and Transnetyx has genotyped more than 10 million samples in 24 or 72 hours... View Article
By Trish McLaughlin, Senior Copywriter If you want to get your numbers — open or click-through rates, for example — up, consider using numerals in your subject lines and headlines. According to Business 2 Community, subject lines or headlines that promote content with numerals, such as “6 Steps,” “5 Tricks,” or “9 Things,” are more... View Article
By Brandon Davis, Senior Copywriter If you’ve ever worked for (or with) an agency, you’ve likely heard of a creative strategy statement (or creative brief, or creative platform). So what, exactly, does that mean? And why waste time writing one when you can just get started on a project? Simply put, the creative strategy statement... View Article
Founded in 1847, St. Mary’s Episcopal School has earned its reputation as the premier academic institution in the Mid-South. But a St. Mary’s girl is so much more than just an excellent student. The school’s 100% girl culture helps each student discover and build on her true strengths — creativity, compassion, kindness, honesty, athleticism, curiosity... View Article
By Trish McLaughlin, Senior Copywriter You cannot force-feed your audience content. The internet is an endless buffet of information, and your audience is going to fill their plate with what’s most appetizing. To boost your content’s appeal, try these tips. Use Flesch-Kincaid to carve your copy into bite-size pieces There’s a reason Flesch-Kincaid is now... View Article
How do you relocate employees and maintain their productivity? For relocation companies, that’s a complex puzzle with many pieces. It could include selling a home and finding a new one, adjusting to a new culture, learning a new language, moving possessions, securing visas and work permits, coordinating travel, settling kids in a new school, and... View Article
As a small business owner, promoting your company is crucial to its enduring success. Social media offers unprecedented opportunities to market your brand and connect with customers, but in today’s ultracompetitive world, it can be difficult to set your business apart from the crowd. According to Statista, an estimated 78% of Americans now have at least... View Article
By John Hilgart, Senior Strategist Your company has a great new product or service: It solves a customer problem. It has a competitive advantage. It boasts an attractive price point. It even fills a gap in your product portfolio, giving you an opportunity to win market share you’d previously ceded to your competitors. It’s time... View Article
Great dining is about more than a solid recipe. It’s about sharing an experience. A warm bowl of pasta, garlic and spices rising to meet you. A glass of wine, hitting just the right note as you take that first sip. Family and friends sitting across from you — talking, laughing, creating memories. That’s what... View Article
By Brandon Davis, Senior Copywriter Technology is constantly evolving. Every day, we’re seeing new apps, new widgets, new innovations. We’re even evolving past the need for headphone jacks. Who knew? But there’s one thing that isn’t changing with technology: if it doesn’t work, we won’t use it. In web design, that’s called user experience (or... View Article
Lehman-Roberts Co. inferno Maps "The Road Ahead"Lehman-Roberts Co. (LRC) and Memphis Stone & Gravel Co. (MSG) have spent a combined 183 years producing construction materials and assisting in building local infrastructure in the Greater Memphis Area. Together, more than 305 employees are spread across 15 locations in Memphis, West Tennessee and North Mississippi. With employees... View Article
By Anna Condon, Junior Copywriter Time. It’s the critical element that every project manager has to grapple with on a daily basis. In the “hurry up and wait” world of agency life, time management is crucial. Not only are you juggling different projects for a variety of clients (each with their own timelines and bumps... View Article
By John Hilgart, Senior Strategist Senior copywriter Brandon Davis recently posted on the benefits of having to think inside the box – of having to keep your creativity constrained to the strategy, objectives, brand voice, target audience, client directives, budget, and other project factors that you can’t change. Those constraints are what make for a good challenge,... View Article
Giant Jenga, Floor Volleyball, Wii Tennis, Noodle Hoops…with the summer Olympic season upon us, the inferno party planning committee decided it was about time we hosted a friendly competition of our own. For infernolympics 2016, employees had the opportunity to compete in five events spread over two weeks, coinciding with the historic Games in Rio... View Article
By Anna Condon, Junior Copywriter Storytelling. It’s a key feature of human interaction; it’s natural. There’s a reason we use stories as a means of teaching our children. Stories engage us in a way that logical explanation of the facts can’t. What makes a story? Essentially, a story is a string of events that begins... View Article
By Brandon Davis, Senior Copywriter “No, you can’t do that.” Often, problem-solvers (both inside and outside of advertising) hear those words and cringe. After all, agencies are hired to provide creative solutions and get noticed – so stifling that creativity is counterproductive…right? Nope. Why “the box” matters It’s advice that people love to throw out... View Article
In June of this year, the inferno public relations, account service, and creative teams partnered with Campbell Clinic Orthopaedics to promote and execute its first-ever Total Joint Replacement Seminar. The inferno PR team worked with The Great Hall and Conference Center to coordinate all event logistics, including room space, tables and chairs, A/V equipment, and more. Additionally, inferno developed informative... View Article
By Trish McLaughlin, Senior Copywriter America’s job creation engine continues to pump out more opportunities for workers. That means employers need to step up their game to make sure their valuable employees are happy just where they are. There’s no time like the present to consider introducing higher raises, expanded benefits, and attractive new perks. There’s... View Article
Robin Williams once said, “Comedy is acting out optimism.” Isn’t that true? Just the act of laughter, that feeling you get when something is really, feel-it-in-your-gut funny, is an act of pure optimism. And regardless of what your business does, isn’t that how you want to feel about it? Light, happy, and optimistic. There’s power... View Article
Going into this internship, I really had no idea what to expect. As a rising sophomore, and what most would call “too young” or “not ready” for an internship, I was very excited to spend my summer at inferno. inferno gifted me with a great experience that I can guarantee I would not have received... View Article
Released only two weeks ago, on July 6, Pokémon GO has rapidly become a global mobile sensation. The free-to-play location-based app is available for iOS and Android devices and uses the phone’s GPS and camera to create an augmented reality for users to capture, battle, and train virtual creatures. So what does Pokémon GO fever... View Article
This summer, I had the pleasure of interning with the inferno public relations team. Since this was my first experience in the PR field, I was nervous, because I did not know what to expect. However, thanks to the friendly and welcoming culture of inferno, the transition was easy. Looking back on my two months... View Article
Let’s break this down a bit. “You” know that the business you work for needs customers, clients, or sales to be able to operate. It’s 2016, and hopefully by now you have realized that your website is crucial to ensuring people can find your company, learn about what you do, answer questions they have, buy... View Article
Here at inferno, we love an opportunity to let our hair down and party for a good cause. Every year, Big Wig Ball mixes fun and philanthropy during a night of food, music, and libations — with proceeds benefitting Le Bonheur Children’s Hospital. On June 17th, infernites Liza Routh and Tarryn Sanchez headed over to... View Article
This year, we kicked up our feet, poured a glass of sweet tea, and tapped into our Southern roots to create an effective campaign for the FedEx St. Jude Classic. The tournament’s signature “Hush Y’all” signs have been a fixture of the event for years. They’re the perfect mix of Southern hospitality, attitude, and a... View Article
Social media has become an integral part of our lives. In fact, the lines between our real and digital lives are becoming blurrier every day. According to Digital Trends, the average American checks their social media accounts 17 times a day. Assuming you’re getting the recommended 7-8 hours of sleep per night, that means you are... View Article
Develop a strategy and adjust as needed. Social media is a cost-effective way for a brand to get its message out, connect with customers and generate brand awareness. But as with any other segment of public relations, social media requires a strategy, strong writing and creative ideas. It’s important to leverage the right social media... View Article
Not all social comments and posts are positive and can, at times, negatively affect the view of a business. What are the best practices for handling a bad review or negative comment on your business to keep it from impacting business? People often rely on referrals and the opinions of others when making partnership and/or... View Article
Summer is nearly upon us and brings with it plenty of fun, sun, and fruity drinks. While Memphis in May is a favorite among locals and visitors alike, June is when the real action takes place. And by action, we mean Memphis’ very own PGA TOUR event, the FedEx St. Jude Classic. For the fourth... View Article
Being loved, feeling safe, sleeping peacefully, playing joyfully — these are the fundamentals of a healthy childhood. The mission of The Exchange Club Family Center is to help more children experience these fundamentals by interrupting the cycle of abuse and neglect in our community. The Center’s 2015 Annual Report, created by inferno, celebrates happy childhoods... View Article
Facebook and Twitter can get a bit overwhelmed with news of the day (politics, events, sports, etc.). How do businesses get their message across when a story or stories dominate social media? Social media has completely changed news distribution as we know it today. Journalists, publishers and brand ambassadors now have direct access to engage... View Article
Brands need to make an impact to thrive. And no one knows that better than our client, Signet. For more than 40 years, Signet has been creating promotional products to help businesses get noticed. And though they’ve constantly focused on offering creative promotional solutions, they felt their own brand needed an update. That’s when they... View Article
No matter what industry your business serves, you, more than anyone else, know how you want people to use your website. Maybe you sell products, and your site primarily functions as an online store. Perhaps you are a consultant, and your site is the main way people find out how to get in touch with... View Article
Here at inferno, we believe in the the motto you make a living by what you do, but you make a life by what you give. It’s the driving force behind our Fuelanthropic initiative to give back to the Memphis community. As part of this initiative, inferno served as the pro bono agency for the... View Article
Last year, FedEx approached inferno to assist in redesigning the FedEx Small Business Center. FedEx has spent decades gathering helpful tips and tools for small business owners. This collection of articles and videos reinforced their commitment to small businesses. But at a certain point, the wealth of information had outgrown their site structure. So FedEx turned to us to... View Article
Here at inferno, we are proud to work with the Exchange Club Family Center as part of our Fuelanthropic initiative to give back to the Memphis community. When they asked us to help create promotional materials for their annual fundraising gala, we were happy to lend a hand. This year, the Exchange Club Family Center... View Article
When you look good, you feel good. At Eclectic Eye, a local eyewear and optometry store, it’s easy to find a pair of frames that make you look good. There’s a little something for everyone. Every year, Eclectic Eye’s Annual Sale includes discounts anywhere from 10-75% off designer eyewear, and each year they task inferno... View Article
This post unveils the 2016 Birthday Card for Paragon Bank customers. If you bank with Paragon and weren’t born in January or February, you may want to avert your eyes. We’d hate to ruin the surprise. If you don’t have relationship with Paragon Bank, you may want to reconsider. This friendly, community bank doesn’t take the lazy... View Article
In today’s evolving digital landscape, there are a number of ways to get your message out to prospective clients and customers. While the channels you use to distribute your message may change throughout any given campaign, one thing should remain central: the message itself. Whatever you are trying to communicate, be it a product offering,... View Article
As the country geared up for Super Bowl 50, the hype was at an all-time high. After all, this marks the 50th year of the game, and rumors swirling about Peyton Manning’s potential retirement made this the game to watch for pro football fans everywhere. For infernites, the must-see contest last weekend wasn’t Peyton’s possibly-but-not-certainly... View Article
Emory Healthcare, recently asked us to create a microsite promoting their cancer center. Winship Cancer Institute of Emory University works tirelessly to provide excellent care to prevent, treat, and cure cancer. For the microsite, Emory wanted to focus on the individual stories of cancer survivors to demonstrate their commitment to patients. In building this microsite,... View Article
At inferno, one of our core values is to care passionately. We do this by caring for each other, our clients and our community, and we’re lucky to have clients that share this same value. inferno client Eclectic Eye, values the community and gives back in various way throughout the year to enhance Memphis. One way... View Article
The holidays are the perfect time to show appreciation for those you care about. And for us, that's our clients — so we create personalized tumblers for them every year as a "thank you" for working with us. This year's tumbler included a survival guide based on lessons learned from some of our favorite holiday movies. The... View Article
What are the pros and cons of each? Is there a secret formula to success that combines the two? Here at inferno, we of course recommend using an agency, namely us, to manage your marketing efforts. However, all companies have unique needs, and sometimes an in-house solution is the best route to take. Here’s a... View Article
Every January 1, we all make resolutions for the new year. Ranging from professional aspirations to fitness, these goals often require discipline and dedication to achieve. But once they are accomplished, the satisfaction of having done what we set out to do is a rewarding feeling. For 2016, we made a few resolutions, too. Each... View Article
inferno is honored to have been recognized as one of The Commercial Appeal Top Workplaces 2015. In the small business category, inferno was listed as the runner-up and received a special merit award for leadership. The Top Workplaces recognizes companies that have a great workplace, and is based on the belief that the most successful companies are the... View Article
Every holiday season, FedEx St. Jude Classic Holiday Gift Packages make perfect presents for any golf-lover. Simply choose between the Player Package and the Fan Package, both of which include tournament branded gear as well as two tickets to the tournament and a coveted parking pass. Our digital campaign promoting this year’s packages features... View Article
Local eyewear and optometry boutique Eclectic Eye has a little something for everyone -- and their latest trunk show highlighted two brands that couldn't be more different. To support the event, we created materials that would show the variety of styles available at the trunk show. Contrasting the dreamy, whimsical Parisian frames by Francis Klein with... View Article
In honor of Veteran’s Day, our friends at United Housing, Inc. (UHI) held a Veteran Home Giveaway, and it was our job to get the word out. We informed print and broadcast media and encouraged them to cover the heartwarming event that would result in four Shelby County veterans becoming first-time homeowners. We also provided... View Article
Regardless of your size, where your company is located, or what you provide to your clients or customers, digital marketing should be at the forefront. Digital is everywhere, from how we communicate to how we learn. It can be at your desk or in your pocket. You can order food or create a presentation for... View Article
There's nothing like laying in your own bed — especially after surgery. Campbell Clinic now offers same-day joint replacement surgery for patients, and they asked inferno to help patients feel at home with the service. Our integrated campaign of TV, radio, print, and digital shows patients that they can recover from total joint replacement surgery with all... View Article
Our friends at Hope House recently asked us to help them prepare for their Founder’s Day Luncheon — and our team was eager to step up in any way we could. We went all in on the event, providing help on three fronts: Spreading the word Because of what we do, creating an invitation and assisting with PR... View Article
___________________.">This year marked the 40th year of the FedEx Cares United Way Campaign. That’s a span of four decades in which FedEx and United Way have teamed up to fill in the blanks of the communities they serve, focusing on areas such as education, income, and health. At inferno, we saw an opportunity to create a... View Article
In the push to embrace data, it’s not just fools who are rushing in. Time and again we’ve seen smart people make bad decisions because they’ve put data on a pedestal. Data is not Prince Charming or a damsel who can spin straw into gold. If you don’t manage your expectations, your romance with data... View Article
inferno client Campbell Clinic has led the field of orthopaedics since its founding in 1909. More than a century later, that hasn’t changed. The 2015 addition of their Spine Center in Cordova, TN now provides a distinct destination for the growing population of patients suffering from arm, back, leg, and neck pain associated with spine... View Article
Brandon Davis, Copywriter inferno was recently named as a finalist in the Memphis Business Journal’s 2015 Best Places to Work competition. For this blog post, I wanted to take the opportunity to break our normal format and give some first-hand insight into why inferno truly deserves this recognition. I won’t say I’m unbiased (you’re on... View Article
Call it our Summer Tour 2015. infernites were rockin’ the region with passion and energy, thanks to our Fuelanthropic program, which provides a week of paid civic time annually to inferno employees. Since our last update, Jackson Knight has completed his orientation with the Mid-South Literacy Council and is tutoring English as a Second Language... View Article
inferno client Central Defense Security turned 10 this year. It’s kind of a big deal. And when things are kind of a big deal, we make special logos. We brought the idea, “A Decade of Defense,” front and center, while maintaining the color palette and individual design elements from the original logo. Our PR team... View Article
Do you send out emails to a client or subscriber list? Are you publishing a newsletter and sending out an email reminder? Are you running a promotion you want to make sure your customers know about? Well, Google recently released new information that could make you rethink the way you send out your emails. While the buzz... View Article
In honor of its 100th anniversary, New York City’s iconic eyewear institution MOSCOT launched a celebratory, cross-country road trip. The plan was to drive a smart edition MOSCOT convertible from New York to San Diego, stopping at seven locations for special trunk shows that would include a sneak peek at the brand’s Fall 2015 Originals... View Article
When your firm’s URL is laborlawyers.com, you want to be the go-to for labor issues. That’s why national labor and employment law firm Fisher & Phillips LLP retained inferno to provide PR support to its Memphis practice. When news came out of the U.S. Supreme Court's forthcoming ruling on same-sex marriage, inferno PR saw it as... View Article
Each year, FedEx supports entrepreneurs across the country by awarding them small business grants. FedEx and inferno had the opportunity to sit down with one of this year's winners, Paleo Treats, and create a video that tells their business story. Take a look at how this growing company markets and distributes its line of delicious snacks for the Paleo... View Article
inferno folks always look forward to Summer Agency Day, and this year’s festivities did not disappoint. First on the agenda was breakfast from Elwood’s Shack, an agency favorite. Then Agency Partner Tim Sellers awarded gag gifts and gift cards to employees in a game of time sheet roulette. After a few brief presentations, Agency Partner... View Article
That’s the mindset that inspired us to create Fuelanthropic, inferno’s philanthropy initiative. Each infernite receives one week of paid civic time per year, encouraging employees to choose a cause they care about and volunteer during normal work hours. Luckily, our group has a variety of interests, which allows us to give back through a diverse set of organizations... View Article
Ah, the Call To Action (CTA), often the unsung hero of any advertisement. Far less glamorous than the headline, the CTA does the heavy lifting to move potential customers from the advertisement to the next step in the sales process. All work and no play — the CTA. Granted, sometimes it’s less work. To move... View Article
Everyone knows that prescription medications can help them treat illness and disease. Many of them don't know, however, that their DNA can keep those medications from being effective. Harmonyx Diagnostics tests patient DNA to help people determine which medications work best for them. But before Harmonyx could provide this key service, they needed to build... View Article
Pro-bono efforts mean a lot to inferno, and we often create some of our favorite work for important causes that are close to home. The recent Campbell Scotch Whiskey Tour benefitting the Campbell Foundation and Footprints in Motion was no exception. The annual auction party raises awareness and funds to promote orthopaedic health and community... View Article
There wasn’t a bald head in the house at this year’s Big Wig Ball benefitting Le Bonheur Children’s Hospital. Although the hair was fake, the sentiment was 100% genuine. Co-chaired by infernite Liza Routh, this year’s event raised $60,000, nearly doubling last year’s profits. Synthetically coiffed Anna Yarbro and Isabelle Blais used their Fuelanthropic civic... View Article
When Paragon Bank in Memphis opened its doors in 2005 to provide neighbor-to-neighbor-style banking, some people thought they were crazy. Four branch locations and 10 years later, Paragon Bank has collected dozens of accolades, including best bank, best employer and healthiest workplace. If you talk to Paragon team members, they’ll often say they’re most proud... View Article
Once again, we held our annual Pre-B-Q to get fired up for BBQ Fest weekend in Memphis. We invited our clients to join us for a celebration of slabs and sauce at the new and improved Tennessee Brewery before its doors closed for renovations. As always, the event was a ribbing good time, and our... View Article
Watch the owners of Fat Toad Farm explain how they chose FedEx to ship their goat's milk caramel throughout the country from their family farm in Vermont. Special thanks to Running Pony for helping us make this award-winning video. http://www.fattoadfarm.com WINNER Best of Video - AAF Memphis 2015 American Advertising Awards Gold Addy - AAF Memphis... View Article
What did the Seattle Seahawks and Robert Barnett have in common this season? They were pursuing back-to-back championships in two of the most prestigious contests of the year. We all know what happened to the Seahawks. But could Robert defend his title of top soup-chef in 2015? The odds were certainly stacked against him. This... View Article
We're pleased to announce the launch of the new website for Willow Anesthesia. To highlight their patient-centered anesthesia solutions, inferno developed an easy-to-navigate site that reflects the skill and care of the medical professionals at Willow Anesthesia. Congratulations to our friends at Willow Anesthesia on an improved web presence. With all of the hard work... View Article
After a $10 million renovation that included rebranding Jack Binion’s Steak, Horseshoe Tunica wanted the restaurant’s grand opening to go off without a hitch. To generate positive buzz in advance of the July 16 opening, inferno organized a private Taste & Tell. The exclusive, invitation-only event attracted more than 25 influential food bloggers, writers, and... View Article
In addition to celebrating 15 successful years in business, we reached a significant milestone with our community service initiative Fuelanthropic. Since our inception in 1999, inferno and its employees have contributed more than 10,000 hours of community service, which equates to more than $1 million in time and service donated to area nonprofits. To commemorate... View Article
Succeeding in social media often means helping your business adapt to technology, which is designed to help people connect casually. But with LinkedIn, you can think a little closer to home. This social network is a powerful tool designed to give businesses and professionals the opportunity to interact. LinkedIn is the perfect place to build... View Article
Historically, Memphis Fashion Weekend (MFW) has been the only event in the Memphis fashion world to showcase experienced and budding designers, stylists, models, and photographers. It also makes the city shine by hosting its parties in exciting and glamorous Memphis venues. In light of its success over the past three years, the event series is... View Article
In the past month, the ALS Ice Bucket Challenge has taken the Internet by storm. Everyone is getting involved to help strikeout ALS (AKA Lou Gehrig’s Disease), from celebrities to fictional characters. So how does it work? The rules: Get challenged. You must accept the challenge by filming yourself pouring a bucket of ice water… View Article
Twice a year, inferno takes a day to recap our latest work and look forward to the good things ahead. Then we all get together for an agency-wide activity, giving us a chance to unwind and take a break from our day-to-day duties. For our summer agency day, the partners asked everyone to report to... View Article
Let’s address the elephant in the room with Google+: Is anyone even using it? The social networking site hasn’t garnered the following of Facebook, and it receives much less buzz than Twitter or Pinterest. The New York Times even went so far as to call Google+ a “ghost town.” But for marketers, a recent Forrester... View Article
During a whirlwind trip to Berlin, Prague, London, and Dubai, Public Relations Manager Beth Wilson took notice of urban advertising tactics. These days, new materials and printing capabilities give advertisers more options for reaching consumers, who mainly walk, cycle, or use public transport, in densely populated areas. In Prague, an advertisement for Alexandria, a vacation travel company, transforms... View Article
For brands today, getting ahead means getting social. This means moving past the idea of “great headline/great layout” and finding genuine ways to connect with an audience that can offer direct feedback. In this series, we’ll offer helpful tips for communicating in different social channels. In the first installment, we’re focusing on Twitter. If you’re... View Article
Many people don’t realize that Campbell Clinic Orthopaedics has a team of specialists dedicated to providing orthopaedic care specifically for kids. In fact, Le Bonheur Children’s Hospital chose Campbell Clinic as its orthopaedic partner. To spread the word that Campbell Clinic is great with kids, the inferno team created print ads focused on pediatrics. We... View Article
Collaboration makes work better. With the pressure of deadlines, however, sometimes team members are tempted to skip collaboration in the interest of saving time. At inferno, we know that taking steps to actively facilitate teamwork can be the difference between a hard day’s work and hardly a day’s work. We polled inferno employees to find… View Article
During the Memphis in May International Festival 2014, we found the perfect way to mix our love of BBQ, historic architecture, and clients. inferno hosted a happy hour during BBQ Fest, one of Memphis in May’s most anticipated events, and invited our clients to enjoy some pre-festival fun. We held the saucy event at Tennessee... View Article
Last year, inferno joined a team from FedEx to visit Le Bonheur Children’s Hospital and spread some springtime cheer. We delivered toys, balloons, and snacks to the children and their families. And because it was the 40th anniversary of FedEx, we brought 40 of each item. Everyone enjoyed the trip so much that we returned... View Article
When it comes to PR, everything comes down to strategy. Setting goals, staying flexible, and putting in the hard work it takes to succeed — all of these are key to building a PR presence for the record books. And according to Beth Wilson, PR Manager and marathon runner, developing that winning strategy is a... View Article
As Sustainability Month winds down in Memphis, things are just heating up at inferno, where we celebrate sustainability 12 months a year. Art Director Cristina Jucan has a passion for environmentally responsible design and is campaigning to start compost collection at the office. Beth Wilson, our PR Manager, is an avid recycler and board member... View Article
In its third year, Memphis Fashion Week had more attendees and more participating businesses than ever. And you could spot inferno client Eclectic Eye among the sponsors for the second year in a row. As a family-owned, Memphis-based business, this fashion-fueled, local event is just their style. Our PR specialists worked with the Eclectic Eye... View Article
inferno has been burning up the awards scene in the last year. We’ve been recognized for producing high quality videos, eye-catching logos, and strong brand identities. While we measure ourselves by our client’s success, industry recognition is icing on the cake. Across the board, our clients trust us and are willing to step outside their... View Article
So you’ve nailed your subject line, hit your customer with the information, and now you need them to act. Simple, right? Just throw in a button that says, “Go now.” Except it’s not that simple. The call-to-action (CTA) is the last step, but it’s also arguably the most important (and tricky). You have just a... View Article
If you keep up with our blog posts, you’ve probably noticed our extreme competitive spirit. It’s a rare month at inferno when we aren’t in the middle of a cooking competition or a canine costume contest. But the burning desire to best our coworkers isn’t the only thing that drives us. At inferno, we believe... View Article
Tradeshows are a big investment. To get the best possible returns, you need a booth and marketing materials that will get your company noticed. That’s why the folks at Fullen Dock & Warehouse enlisted inferno. After we added a bold style to their new website last year, they knew we could put their company front and... View Article
When Eclectic Eye wanted to increase its Instagram following, we suggested creating some buzz with a stylin’ prize package giveaway. The package included everything you’d need for a night out in Midtown: two Malco movie passes and a $100 gift card to The Second Line, not to mention a $600 voucher to Eclectic Eye. We... View Article
One of our favorite things about marketing is constant change: no two days are alike in the inferno offices. It’s a matter of occupational survival to stay on top of what grabs customers’ attention – the how and the why. So, we love finding articles like this one. Of course, nobody really knows whether “retargeting”... View Article
The attorneys at Stanley + Woodard, an Arkansas-based law firm, are well versed in helping people be heard in legal disputes. But when they needed to establish a brand, inferno stepped in to help them find their own voice. First, we looked at what the attorneys value: providing expert legal assistance to people who truly... View Article
When a cool, new channel emerges, brands salivate to be the first to benefit from that innovation. This recent article from Mashable probably has many advertisers chomping at the bit. With a new patent, Google Glass now owns technology that can literally put your ad right in front of your target customer’s face. As the... View Article
At The Exchange Club Family Center, the annual report is more than just an opportunity to present financials. It’s an opportunity to reiterate the Center’s mission: to break the cycle of child abuse and neglect by replacing abusive, violent behavior with effective parenting skills. The theme of the annual report, “Opening doors to a better... View Article
Late-night bonfires. Tests of skill. Bear sightings. These aren’t phrases you’d usually connect with the ad industry. Unless you attended Camp Addywanna, that is. This year, inferno was asked to provide the creative concept and event planning for the local American Advertising Awards (better known as the ADDYs). Since creativity and having fun are at... View Article
Twice a year, we recognize inferno employees who exceed expectations and reach a performance level that can only be described as outstanding. Our “Above and Beyond” award goes to the staff member(s) who have shown exceptional dedication to our agency’s work. The most recent awards went to Derrick Alston and Joe McLaughlin, who were nominated... View Article
As the Broncos and the Seahawks prepared to face each other in the biggest game of the year, the inferno office filled up with the sweet smell of a different type of rivalry: chili vs. gumbo. That’s right. We hauled in the crockpots and whipped out the ladles for our second annual Souper Bowl on... View Article
Paragon National Bank has built its brand by providing outstanding, personal service to its customers. Eight years ago, the folks at Paragon wanted to show their customers how much they value them, both as account holders and as people. So, we created a card for the bank to send to customers on their birthdays. The... View Article
At inferno, we love the holiday season just as much as the next agency, but we have something extra to look forward to when winter arrives: our end-of-year Agency Day. The day launched with a presentation from the partners recapping financials, creative, public relations, and milestones from the past six months. We also learned that... View Article
Despite the recent drop in temperature, inferno’s final “Playing with Fire” competition of the year got heated. But when it was over, we had a lot more than trash talk to show for it. For the second year in a row, our holiday competition raised enough money to fulfill the Christmas wishes of three Hope... View Article
Any good brand needs a solid foundation — a basic set of strengths and principles that remain firm, even as the company changes and grows. Woodland Presbyterian School takes the same approach to education. When they approached us to help them define their brand, we were more than happy to help. Woodland provides a warm,... View Article
On National Philanthropy Day, we held a Lunch ‘n Learn to recognize our newest members of Fuelanthropic, a program that gives inferno employees up to one week of paid leave to work in the community. This year, inferno Partner Tim Sellers noticed a trend: more employees are taking advantage of their civic leave than have... View Article
We’re a small business. Many of our clients and South Main neighbors are small businesses, too. That’s why we have a warm spot in our hearts for Small Business Saturday—the shop small event of the year. It’s November 30, and all of us at inferno intend to do our part to support small locally owned… View Article
inferno’s annual Halloween celebration continues to be an office favorite. This year’s event had all the familiar features of previous Howl-o-weens including dogs in the office, a canine costume contest, and donations to the Humane Society of Memphis and Shelby County. However, this year’s party involved one element that was a Howl-o-ween first: murder. The... View Article
FedEx Express Freight always delivers on speed — and we kept that in mind while promoting their latest sweepstakes. FedEx Express Freight is offering their customers the chance to earn multiple entries to win a 2014 Harley-Davidson® Fat Boy® by utilizing their express freight services. And extra speed pays off for customers — they earn... View Article
When Dan O’Brien sets a goal, you can be sure he’ll reach it. His most recent ambition? Run the 2013 ING New York City Marathon. As the race drew near, Dan’s physical training was complete, but we wanted to send him off to the Big Apple well prepared to punch out those 26.2 miles. So... View Article
For the sixth year in a row, inferno served as the pro-bono agency for the March of Dimes Signature Chefs Auction. The event marked the 75th anniversary of the March of Dimes, an organization committed to increasing research and awareness of infant health threats. All proceeds went to the March of Dimes Memphis Division. inferno’s... View Article
After helping ReTrans brand their services, our next step was to refresh their website. ReTrans built its success on relationships and responsiveness. Rather than generating a lot of content that the user would have to navigate, we wanted a navigational approach that started “listening” to site visitors from the moment they arrived at the home page.... View Article
According to YouTube, 100 hours of video is uploaded to the site every minute. That doesn’t include Vimeo and other video sites. If you’re producing a video, and don’t have the budget for paid advertising, this begs a pretty big question — how will your video ever get noticed? We can help. At inferno, we’re... View Article
At inferno, we noticed distinct differences in how our team members approached Halloween. Some turned it into a five-day costume extravaganza while others cowered in the corner hoping for November. In honor of Halloween diversity, we created a nine-question quiz so folks could find out where they fall on the hair-raising holiday spectrum. After sending... View Article
At inferno we are proud to support Hope House and its efforts with HIV-affected families. Continuing the almost two-year relationship, several of us attended the nonprofit’s annual Hopes and Dreams Luncheon. Children from the Hope House preschool program passed out candy and performed a mini concert. The tiny tykes belted out “All the Leaves Are... View Article
For the past three years, inferno staff members have enjoyed volunteering at the annual Marketing vs. IT golf tournament that FedEx hosts to benefit the United Way. This year, our game plan was to get to know our FedEx clients better, so we teed up several opportunities at the Memphis National Golf Club event. What’s... View Article
One of the best things about working for inferno is something we like to call Fuelanthropic. Every year, each employee gets one week of paid civic leave to make a positive impact in the community. We checked in with a couple of our fuelanthropists to see how they’ve been making a difference. So far, Account... View Article
Congratulations to Account Manager Colleen Radish and Account Executive Ryan Knoll, the most recent recipients of inferno’s “Above and Beyond” award! This biannual award goes to the staff member(s) who have exceeded the already high performance threshold at inferno, and demonstrated extraordinary dedication to our clients and our causes. Colleen and Ryan each received multiple... View Article
It’s not every day you get to draw a parallel between cutting edge computer software and the poor colony management of King George. But when we were recently asked to create a flyer promoting Labfinity Colony Manager, that’s exactly what we did. Labfinity Colony Manager provides an organized system for researchers to log and manage... View Article
All eyes were on Central Gardens as more than 1,400 people turned out for the historic Memphis neighborhood’s 37th Annual Home & Garden Tour. Participants began their tour with the program guide, which detailed the history, homes and gardens. Eclectic Eye owners and founders Dr. Michael and Robbie Johnson Weinberg, were eager to sponsor the... View Article
Searching for an entry-level copywriting position at an ad agency, I expected to have to prove my writing skills. However, I didn’t expect each job I applied for to share a common qualification: must have one year of experience. How am I supposed to gain experience when I can’t get an entry-level position, because I… View Article
inferno has worked for years to help establish Fullen Dock & Warehouse as the go-to dock for unloading cargo in Memphis. Last year, we refreshed their brand with an impactful ad campaign that used full-bleed photography and tough, direct language. They loved our work, and recently asked us to bring that same look and feel... View Article
inferno recently held an internal competition designed to promote collaboration between our art directors who design websites and our web developers who create the code. We dubbed the contest “Code of Duty” to parody Call of Duty, the video game some inferno folks like to fire up in their free time. The inferno partners laid... View Article
inferno client Central Defense Security (CDS) recently provided a different type of security for families with children being treated at Le Bonheur Children’s hospital. A few months back, inferno’s PR team created a questionnaire to determine the interests and current volunteer work of CDS employees. The goal was to find an organization that would be... View Article
FedEx wanted to increase awareness of their shipping solutions for small businesses. So they ran a contest to offer grants to small businesses, and more than 3,500 small business entered for the chance to win. With the help of inferno, the FedEx Small Business Grant Contest generated more than 440,000 votes and 50,000 new Facebook... View Article
The summer sports drought is over, and football season is back. At inferno, that means it’s time to celebrate. Last year we heralded football season with a tailgate cook-off competition on the roof. This year we welcomed “College Colors Day” on August 30 with a Poultry Pregame. The game plan was simple: eat awesome food... View Article
inferno gives each employee up to a week of paid civic leave each year to make a difference in their communities. We call it Fuelanthropic. Let’s see what two of our fuelanthropists have been up to. In June, inferno Account Coordinator Kacie Ross used some of her civic leave to help out on the fairway... View Article
The eyewear architects at Eclectic Eye asked inferno to refresh their logo. Right away, we set out to create something that would make their competitors green with envy. Revamped logo in hand, we were asked to come up with some fresh ways to incorporate the design into Eclectic Eye’s two retail locations. We knew we... View Article
What sets a school apart isn’t just test scores or football wins — like any brand, it’s the school’s identity that makes a difference. The staff at Tipton-Rosemark Academy called on inferno to help them nail down their identity and build their brand. It didn’t take us long to see what makes them such a… View Article
When inferno’s PR team learned about the great work that Central Defense Security was doing to support the Memphis community, we had to get the word out. For the second year in a row, CDS launched a fundraiser supporting the Memphis Parks and Neighborhoods’ Summer Day Camp program. The security firm raised enough money to… View Article
For the past year, inferno has benefited from the hot talent of our Romanian art director, Cristina Jucan. When Cristina needed to renew her visa, she first needed a new passport from the Romanian embassy in Washington, D.C. Then she had to travel to Romania for her visa. Knowing that we would miss her for... View Article
In 2012, FedEx Trade Networks tasked inferno with creating a campaign to raise awareness of their global freight capabilities and services. inferno created a brand-driven Freight Forward campaign that included digital ads, banners, airport signage, and landing pages. The campaign successfully launched in English-speaking and select international markets. The next step was to go global.... View Article
On July 26, we celebrated our mid-year Agency Day. Twice a year, inferno employees put down our laptops, sharpies, and job jackets to relax and have some fun as an agency. We kicked off the festivities with a mid-year review at our office. Then, we boarded a bus and made our way to the Central... View Article
inferno recently partnered with Pyramex Safety Products to support their Venture Gear brand of eyewear and hearing protection. We helped them build their website from the ground up, creating a user-friendly experience that responds to browser size and mobile devices. The site is designed to combine the bold look of the Venture Gear brand with... View Article
Coming into their internships, Merritt and Catherine agreed they were nervous, but they soon found out that inferno employees make it easy to join their “club.” For the past two and a half months, they’ve gone from being advertising newbies to mini-employees attending and participating in agency meetings and working on real projects. As they… View Article
As an agency, we’re proud to have a hardworking, creative staff across the board. It’s easy to see that talent in-house, but we’re always excited to see our employees making a strong impact in our community. In AAF Memphis, the local chapter of the American Advertising Federation, the quality of our team shines through Liza... View Article
When FedEx geared up to promote the notion of shopping small, they retained inferno for help getting the word out. FedEx gave away $1 million in $25 gift cards bearing the “Shop Small” message to increase awareness of November 24th as Small Business Saturday®. To support this effort, inferno created a campaign of online ads,... View Article
The mission of The Exchange Club Family Center is to break the cycle of child abuse and neglect by replacing abusive and violent behavior with effective parenting skills. Dan O'Brien recently completed his two-year term as president of the Center’s Board of Directors since 2011. The agency has had the privilege of donating the design, copy... View Article
Our goal was to broaden tournament attendance beyond the typical FedEx St. Jude Classic golf fanatic who wants to see golf pros duke it out. So, we positioned the tournament as a week-long party for people who might not know a birdie from a bogey. Long, experience-trumpeting headlines did the work of body copy, encouraging... View Article
Agency life and face-to-face meetings with clients can be so smooth and organic, it’s easy to dread those two tricky words: working remotely. It’s time to address that fear. At inferno, we know that strong, creative work doesn’t have a zip code. Whether we’re dealing with clients on the other side of the country or… View Article
Intense philanthropic competitions among the inferno “Playing with Fire” teams have become increasingly heated, with many employees still wincing from the outcome of the winter’s Souper Bowl. For the summer showdown, the big idea was to encourage inferno employees to think small — a slider competition. To fire up the chefs, the slider creative team… View Article
Bill Stanley and Jared Woodard, two Arkansas attorneys, recently started a law firm. They wanted a strong brand identity that would communicate their experience, commitment to community and passion for their alma mater Arkansas State University. They also wanted their brand to reference their nursing home litigation and personal injury expertise. inferno developed a logo... View Article
Campbell Clinic is recognized around the world as the leading authority in the field of orthopaedics. Its more than 40 orthopaedic specialists collectively author Campbell’s Operative Orthopaedics, the definitive reference for more than 1,800 orthopaedic procedures. Despite Campbell Clinic’s global recognition, many Memphians aren’t aware that the world’s best orthopaedic specialists are right here in... View Article
When FedEx tapped inferno for its 40th anniversary campaign, we were tickled purple. We saw the milestone less as a celebration of the past and more a celebration of the company’s ability to effect global change. With that in mind, we developed a 40th anniversary campaign that thanked FedEx team members for their service to... View Article
Streamlining communications to make effective contact can be a challenge. When ReTrans, a Memphis based logistics company approached us to help penetrate a niche category, we knew we could help them navigate the tricky road of reaching new markets. Working with ReTrans we focused on the key factor that sets them apart: industry expertise. ReTrans... View Article
When your middle name is “National”, sometimes it's hard for people to think of you as the bank next door that’s committed to growing local businesses. That’s exactly the case for Paragon National Bank. Paragon National Bank wanted a direct mail piece to reach out to business owners and warm them up to the bank’s... View Article
In our spare time, infernites like to strike up a little competition. That’s exactly what we did at the latest AAF Memphis Admix event at Billy Hardwick’s All Star Lanes. We brought two teams to the event and mingled with some of the city’s brightest media and advertising professionals. Some participants were serious alley cats,... View Article
The mission of the Exchange Club Family Center is to break the cycle of child abuse and neglect by replacing abusive and violent behavior with effective parenting skills. inferno’s partnership with the Center is longstanding and multifaceted. inferno Partner Dan O’Brien has served as president of the Center’s Board of Directors since 2011. By extension,... View Article
Like art, fashion is in the eye of the beholder. At the intersection of visual acuity and style is inferno client Eclectic Eye. So there was little doubt Eclectic Eye should be a Memphis Fashion Week sponsor, but the question remained which sponsorship opportunity was the best fit. inferno public relations specialists and the Eclectic... View Article
inferno recently welcomed Craig Locke, Director of Development at Hope House, as the speaker at our 2nd Fuelanthropic Lunch and Learn event. Fuelanthropic is the community service initiative for inferno, encouraging each of our employees to serve a part of the community they’re passionate about. Craig talked to inferno employees about Hope House, a Memphis-based organization… View Article
There’s nothing worse than staring at a blank page or screen, waiting for inspiration. That’s why we combined inferno’s creative expertise with our love for food to offer some of our clients a refreshing take on creativity: The inferno Thinking Cup We asked our employees what sparks their creative ideas — and they provided several... View Article
After selecting Hope House as our local beneficiary in 2012, we loved the work they were doing so much that inferno chose to continue our support for Hope House through 2013. That’s why we participated in the Help for Hope 5k as silver sponsors on March 22. But monetary support wasn’t enough — several employees... View Article
To recognize this 10-year milestone, Eclectic Eye founders and owners Dr. Michael and Robbie Johnson Weinberg wanted a sleek and contemporary update for their logo. They also wanted an online presence that wouldn’t require frequent content updates. As a result, inferno created a cleaner, bolder version of their Eclectic Eye logo. Changes include dropping “The”... View Article
Since International Women’s Day falls in March, it seems appropriate for us to examine our industry and consider if the marketing messages we convey are in step with today’s women. Yes, we need to care, because more than $4.3 trillion a year in domestic spending is attributed to women. Another reason to care is that… View Article
One of the greatest things about inferno is our team’s passion for service. Fuelanthropic, the agency program aimed at fueling community involvement and empowering employees to serve, has donated 8,523 civic hours since the agency’s inception in 1999. In 2012 alone, inferno employees racked up 725 volunteer hours. inferno hosted a special dinner February 21... View Article
On February 1st, while everyone else in the country geared up for the big game, infernites celebrated with a new tradition: the Souper Bowl. The competition was stiff as soup-chefs vied for the Souper Bowl trophy, specially designed by our own Michael Overton. Eight employees entered the competition. And while the rivalry between the Ravens... View Article
Cupid’s arrow found its target, which was the entire inferno staff. Employees arrived at work Valentine’s Day to receive a meeting request for a “Cupid Break” that afternoon. A few employees conspired to surprise their colleagues with a sweet spread. Treats included homemade cayenne chocolate bark (with a dried cherries version), frosted sugar cookies, French… View Article
A few weeks ago, the American Advertising Federation (AAF) in Asheville, NC, asked inferno’s own Linda Corti to join them as a design expert to help judge their local Addys. Though the Asheville market is small, they demonstrated impressive creative work, with quality matching any major market. Linda, whose quiet personality is usually more at… View Article
Earlier this season, Tradewind Group approached us to talk turkey over their Thanksgiving card for 2012. Our team set to work, designing a handful of sentimental, quirky, comical, and serious options for the company to consider. Tradewind Group enjoyed each of the cards so much that they decided to use all of them over the... View Article
Dec. 20th was inferno’s semiannual Agency Day. Our last Agency Day was the previous summer, when we traveled to The Clinton Presidential Library and Museum in Little Rock, Ark. A tough act to follow. This time, we started the festivities with a State of the Agency presentation at our Tennessee Street location. The partners recognized... View Article
MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design, and public relations firm, celebrated the completion of another successful year during its end of year meeting in late December. inferno employees come together twice a year for an update on the agency’s performance, as well as a special meal and activity. Earlier in the year, the agency... View Article
Internships are a proven way to gain relevant, real world knowledge, skills and experience. It’s a way for you to get your feet wet and find out if you actually enjoy the job enough to make a career out of it. So, what’s so intimidating about that? Well, honestly, a lot. I was fortunate enough… View Article
When FedEx asked us to develop a campaign for their golf club shipping service, we wanted to make sure that the creative elements would catch golfers’ attention, and we wanted to make sure that customers could easily price and book club shipping for their next golf trip. The hub at the center of our consumer... View Article
Good lip service can work wonders for business — as Transnetyx recently demonstrated on a trip to Northwestern University’s campus with a handful of representatives, a truckload of cupcakes, and one savory ad campaign. To publicize the company visit, we created a concept that whet researchers’ appetites and drove foot-traffic to the cupcake site. Faculty... View Article
The Memphis Jewish Community Center (MJCC) has welcomed members of all cultures and faiths for decades. If that comes as news to you, you’re not alone. The MJCC asked inferno to communicate their inclusive culture with a new brand and an unprecedented marketing campaign. We developed a logo that reflects the Center’s diversity and welcoming... View Article
During the holidays, some people donate clothes, while others collect toys, kitchenware, or other home goods. This year, inferno provided all of the above as gifts for three deserving Memphis families. Through Hope House, inferno pledged to fill the needs of three local AIDS-affected families. After receiving the families’ wish lists, we divvied the requests... View Article
Speed and responsiveness are two qualities that inferno client NuVasive® values most. But that comes as no surprise to us – the cheetah is the company’s mascot. When an employee or vendor provides outstanding service on a specific NuVasive project, they show their appreciation by granting the high-performing individual the NuVasive Spot Award. inferno Account… View Article
To keep the Thanksgiving eating tradition alive, infernites donned their elastic-waist pants and celebrated American kitchen ingenuity with an agency-wide Dessert Bake-off November 28th. Needless to say, the competition was heated. “Playing with Fire” teams, Pyronauts, Badger Force, and Cap’n Cheese and the Peppa Jacks were on edge. With the fall App-off, the perennially trailing… View Article
inferno was the official marketing sponsor for the March of Dimes Signature Chefs Auction for the fifth consecutive year. Highly anticipated by foodies, shoppers, and March of Dimes supporters, the Signature Chefs Auction is the largest special event for the Memphis Division of the Tennessee Chapter of the March of Dimes, raising hundreds of thousands... View Article