Agency News News February 25, 2013

inferno Work Garners Recognition from Local Competition


MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, today announced the agency received Silver ADDY Awards from the American Advertising Federation (AAF) Memphis Chapter. inferno was recognized for its self-promotional piece titled “Thinking Cup,” which was delivered to agency clients as holiday gifts. Michael Overton, Agency Partner and Creative Director, also received an award for his poster series titled “Peter and the Wolf,” which was created for New Ballet Ensemble and School of Memphis.

“We are very appreciative of the recognition we received for our work with these awards,” said Dan O’Brien, Agency Partner at inferno. “At inferno, we pride ourselves on producing work that makes a difference for our clients and their customers. Receiving additional creative recognition is icing on the cake.”

inferno’s award-winning self-promotional piece, “Thinking Cup,” consisted of an agency branded tumbler filled with a poster of agency tips on how to get creative juices flowing. Overton’s “Peter and the Wolf” poster series was developed during his Fuelanthropic hours, which he uses to volunteer at New Ballet.

“The Fuelanthropic program allows me to give back to the community. Receiving recognition for that work is an honor,” said Overton. “Fuelanthropic is a program that encourages our employees to support a community effort of their choosing and I’m proud to be a part of an agency that created such an impactful program.”

The ADDY Awards are hosted locally by the American Advertising Federation Memphis Chapter ( and honor creative excellence in the Memphis advertising market. The program is the industry’s largest and most representative competition, with 60,000 entries submitted annually through a national network of 210 ad clubs and 210 college chapters.

inferno is a leading full-service agency, serving clients in a variety of industry sectors including healthcare, relocation, logistics, retail, banking, agriculture, nonprofit and entertainment.  Headquartered in Memphis with satellite offices in Jonesboro, Ark. and Kalamazoo, Mich., inferno has become the strongest mid-size provider of business-to-business and consumer marketing solutions, offering experience in advertising, brand development, graphic design, interactive, public relations, social media and strategic planning.