Agency News News February 15, 2013

inferno Supports Hope House with Souper Bowl Competition


MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, kicked off 2013 with its inaugural Souper Bowl competition in celebration of Super Bowl XLVII. The competition supported the agency’s 2013 beneficiary, Hope House, which works to improve the quality of life for HIV-impacted children and their families by addressing their educational, social, psychological and health needs. This is the third year that inferno has designated an annual beneficiary nonprofit and the second consecutive year that the agency has selected to support Hope House.

“We are excited to continue our partnership with Hope House in 2013,” said Dan O’Brien, Agency Partner at inferno. “Last year, our team had the chance to get to know the children supported by Hope House and we look to continue building on that relationship during this year’s effort.”

Throughout 2012, inferno hosted six agency events as a part of its yearlong Playing with Fire competition. During these events, employees brought in dozens of supplies and monetary donations to benefit Hope House.

Continuing this effort, staff members were asked to bring in a small donation for Hope House in order to participate in the Souper Bowl competition. As a result, inferno was able to collect $240 in monetary donations and dozens of supplies.

Employees, including Rebecca Bolding, Brandon Davis, Ryan Knoll, Amy Lind, Trish McLaughlin, Greg Miller, Colleen Radish, Liza Routh and Mickey Woodham, participated in the soup competition. The event winners include Bolding with Tortellini, Spinach and Sausage soup; followed by Routh with Artichoke soup and Miller with Clam Chowder.

Hope House opened in 1995 and is the only facility in the State of Tennessee designed to meet the unique needs of HIV-impacted children. It is accredited by the National Association for the Education of Young Children (NAEYC). To learn more about Hope House, please visit

inferno is a leading full-service agency, serving clients in a variety of industry sectors including healthcare, relocation, logistics, retail, banking, agriculture, nonprofit and entertainment. Headquartered in Memphis with satellite offices in Jonesboro, Ark. and Kalamazoo, Mich., inferno has become the strongest mid-size provider of business-to-business and consumer marketing solutions, offering experience in advertising, brand development, graphic design, interactive, public relations, social media and strategic planning.