Work February 25, 2014

inferno Sends the Memphis Ad Community to Camp.


Late-night bonfires. Tests of skill. Bear sightings.

These aren’t phrases you’d usually connect with the ad industry. Unless you attended Camp Addywanna, that is.

This year, inferno was asked to provide the creative concept and event planning for the local American Advertising Awards (better known as the ADDYs). Since creativity and having fun are at the heart of our industry, we decided to channel our inner awkward pre-teens and theme the event around summer camp.

inferno campers kicked off the creative with a singing, traveling troupe (complete with a bear) who delivered posters and sang our camp song to neighboring agencies. Over the next few months, agencies received emails encouraging them to create cabin signs, earn badges for survival in the industry, and submit their work for the “campetition.”

On February 22, campers from across the Mid-South strapped on their canteens, laced up their boots, and gathered at Teton Trek in the Memphis Zoo as our creative campaign culminated in one memorable night. Guests shared friendship bracelets and munched on hot dogs and s’mores, while the camp counselor led everyone through the award ceremony.

And like those memorable summers from our childhoods, the campers at inferno will always look back fondly at the year we survived Camp Addywanna. Travel down memory lane with us and take a look at the creative from the ADDY campaign.