Agency News News November 7, 2013

inferno Recognized by 2013 MarCom Awards


MEMPHIS, Tenn.  –  inferno, a full-service advertising, marketing, design, and public relations firm, was recognized with six MarCom Awards in the organization’s 2013 competition. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals.

inferno’s winning work, including the award levels, categories and specific client projects were:

  • Platinum Award – Web Video/YouTube Video – “Darn Good Yarn” – for FedEx
  • Platinum Award – Design (Print)/Invitation –Rio Carnaval Invitation – for Children’s Museum of Memphis
  • Gold Award – Web Video/YouTube Video – “Catullo Prime Meats” – for FedEx
  • Gold Award – Ads/Magazine – FedEx 40th Anniversary Ad – for inferno
  • Gold Award – Marketing/Promotion/Materials/Invitation – “Sloppy Hour” Invitation – for inferno
  • Gold Award – Ads/Advertising Campaign – “World Best” Campaign – for Campbell Clinic

“It’s an honor for our team to be recognized by an organization that judges outstanding creative work from around the world,” said Michael Overton, Creative Director and Agency Partner at inferno.

MarCom Platinum Award winners are recognized for their excellence in terms of quality, creativity and resourcefulness and Gold Award winners for exceeding the high standards of the industry norm. About 19 percent of participants were Platinum Winners, while approximately 22 percent won the Gold Award.

The MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communications departments, advertising agencies, PR firms, design shops, production companies and freelancers.  The competition is administered and judged by the Association of Marketing and Communications Professionals.  Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.  There were over 6,500 entries from throughout the United States and several foreign countries in this year’s competition.

inferno is a leading full-service agency, serving clients in a variety of industry sectors including healthcare, relocation, logistics, retail, banking, agriculture, nonprofit and entertainment.  Headquartered in Memphis with satellite offices in Jonesboro, Ark. and Kalamazoo, Mich., inferno has become the strongest mid-size provider of business-to-business and consumer marketing solutions, offering experience in advertising, brand development, graphic design, interactive, public relations, social media and strategic planning.