When your firm’s URL is laborlawyers.com, you want to be the go-to for labor issues. That’s why national labor and employment law firm Fisher & Phillips LLP retained inferno to provide PR support to its Memphis practice.
When news came out of the U.S. Supreme Court’s forthcoming ruling on same-sex marriage, inferno PR saw it as an opportunity to pitch Fisher & Phillips as THE labor and employment law resource in the Mid-South. While most people were anticipating the ruling’s impact on marriage rights, Fisher & Phillips would be able to speak to the impact on employers. The PR team worked with Fisher & Phillips Attorney Courtney Leyes to craft newsworthy angles for the ruling’s possible scenarios and prepared the pitch.
As soon as the justices announced the ruling, the PR team contacted local broadcast outlets and print publications offering Leyes as a source of knowledge on the ruling’s implications for employers. Reporters from WMC Action News 5, The Daily News, and the Memphis Business Journal were eager to interview Leyes. Everything went off without a hitch — thanks to detailed coordination and support from the PR team.
In addition to being part of a historic news story, Fisher & Phillips received more than $25,000 in publicity in the Memphis market. You can view coverage with the links below.