Work June 26, 2013

inferno Helps New Brand Get a Strong Start


Bill Stanley and Jared Woodard, two Arkansas attorneys, recently started a law firm. They wanted a strong brand identity that would communicate their experience, commitment to community and passion for their alma mater Arkansas State University.

They also wanted their brand to reference their nursing home litigation and personal injury expertise.

inferno developed a logo and tagline to provide a foundation for that brand.

The Stanley + Woodard Law Firm logo incorporates Arkansas State University colors and modern typography for a bold, professional look. The ‘+’ element also evokes imagery of a medical cross, which might resonate with prospective clients.

The tagline, “Respect. Results. Relief.” uses simple yet powerful language to communicate the firm’s caring personal service and its focus on results. The benefit to the client is relief.

Were we successful? You be the judge.