When FedEx geared up to promote the notion of shopping small, they retained inferno for help getting the word out. FedEx gave away $1 million in $25 gift cards bearing the “Shop Small” message to increase awareness of November 24th as Small Business Saturday®.
To support this effort, inferno created a campaign of online ads, emails and social media postings that invited consumers to register to receive one of the 40,000 gift cards being given away. The “Shop Small” communications encouraged recipients to use their cards at locally-owned businesses on Small Business Saturday.
The results are in and Small Business Saturday is getting big. Based on the Small Business Saturday Consumer Insights survey conducted by Redshift Research between November 24th and November 26th, 2012, U.S. consumers who were aware of Small Business Saturday spent a total of $5.5 billion with independent merchants on Small Business Saturday.
Also of note:
- Elected officials in all 50 states and Washington, D.C. championed Small Business Saturday
- More than 3.2 million Facebook users have “liked” the Small Business Saturday page on Facebook and more than 213,000 Tweets were sent in support of Small Business Saturday in November