Agency News News February 4, 2016

inferno Grows and Promotes within Account Service Department


MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Lane Cross as account executive, Samantha Haines as account coordinator and has promoted Anna Yarbro to account executive. Cross and Yarbro report to Ryan Knoll, account manager, while Haines reports to Liza Routh, account manager.

“I’m excited by the depth and breadth of talent joining the team, and in the continued development of our staff,” said Dan O’Brien, agency partner and director of client services. “These personnel moves position us to continue delivering the highest level of service to our existing and future clients.”

Prior to joining inferno, Cross served in marketing and development positions with the Chi Omega Foundation and at ALSAC/St. Jude Children’s Research Hospital. As an account executive, she’s responsible for daily management of client projects, as well as interaction with the agency’s creative, media, public relations, interactive and production departments. Cross received her bachelor’s degree in business administration from the University of Mississippi.

As an account coordinator, Haines is responsible for assisting the account executives and account managers on various projects. Additionally, she assists in the development of marketing communications plans and creative and strategic planning sessions. Previously, Haines worked at a local advertising agency, where she served as an account coordinator. Before that, she served as a contractor and brand marketing specialist at ALSAC/St. Jude Children’s Research Hospital. She graduated from the University of Memphis with a Bachelor of Arts in journalism.

Yarbro most recently served as an account coordinator at inferno. Since joining the agency in 2014, she has worked with clients in the health care, legal, nonprofit, retail and sports entertainment industries.

Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, the award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of its clients. For more information, visit