Good lip service can work wonders for business — as Transnetyx recently demonstrated on a trip to Northwestern University’s campus with a handful of representatives, a truckload of cupcakes, and one savory ad campaign.
To publicize the company visit, we created a concept that whet researchers’ appetites and drove foot-traffic to the cupcake site. Faculty and staff members received print flyers and emails with the message “Hit the Sweet Spot,” impelling them to have a treat and a chat with the Transnetyx team.
