Work April 26, 2017

inferno Gets Creative to Help Families in Need


Every year, inferno seeks opportunities to make a meaningful difference in the Memphis community as part of our Fuelanthropic initiative, and this year marks the third year in a row that we have served as the pro bono agency for the FedExFamilyHouse Gala.

Last year, our concept “Celebrate the house you built” was a huge success – the Gala sold out and raised over $1,000,000 for FedExFamilyHouse!

Given the success of last year’s concept, we decided to simply refresh the supporting copy and visual treatment for each piece of collateral. The creative materials promoting the event still incorporated the dramatic blue and gold foil theme, conveying a sense of warmth, comfort, and elegance through use of metallic gold highlights and high-quality paper. The creative tactics included the following:

  • a save the date postcard
  • a direct mail invitation
  • save the date and reminder emails
  • a logo for the Late-Night Lounge
  • the gala program
  • signage for the event
  • chocolate tags and water bottle labels for guest giveaways
  • social media promotion for the Late-Night Lounge
  • and presentation template used at the event

In addition to our promotional efforts, we were excited to work on another video for this year’s event featuring one family’s touching story about their experience at FedExFamilyHouse. During the screening, there wasn’t a dry eye in the house.

FedExGamilyHouse Gala, Fuelanthropic

Attendees of the event enjoyed a cocktail reception, silent and live auctions, drinks, dancing, and an appearance by Eli Manning of the New York Giants. Then, for the second year in a row, following the gala the party continued with the Late-Night Lounge in The Peabody’s Continental Ballroom, where guests could dance the night away for a great cause.

At inferno, pro-bono work is serious business. Employees donate their talents, as well as their time, to crafting memorable campaigns for local nonprofits like FedExFamilyHouse. While working on the creative for this event may be rewarding, the best part is helping FedExFamilyHouse continue to assist families in need.

FedExGamilyHouse Gala Invitation, Fuelanthropic