Work December 18, 2012

inferno Feeds a Mission with Refreshed Marketing.


inferno was the official marketing sponsor for the March of Dimes Signature Chefs Auction for the fifth consecutive year.

Highly anticipated by foodies, shoppers, and March of Dimes supporters, the Signature Chefs Auction is the largest special event for the Memphis Division of the Tennessee Chapter of the March of Dimes, raising hundreds of thousands of dollars each year. All proceeds from the November 18 event go directly to the Memphis division and help to support the March of Dimes mission: to prevent and alleviate the harmful effects of premature birth.

This year, we updated the Auction’s direct mail pieces, program book, and event signage using last year’s hit messaging, “the key ingredient is you.”