inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Sophie Tsagronis as public relations coordinator. Tsagronis reports to Aisling Mäki, senior public relations account executive.
As PR coordinator, Tsagronis supports the public relations team by creating press releases and announcements, expanding media lists, managing and monitoring daily coverage, and assisting in developing social and traditional media content for clients across an array of industries.
“We’re thrilled to add Sophie to the team,” said Dan O’Brien, agency partner and director of client services. “Her dedication to her craft and to outstanding customer service will benefit each of our clients moving forward.”
Tsagronis is a graduate of Rhodes College with a bachelor’s degree in international studies. Her agency experience includes building public relations strategies and monitoring analytics and media coverage for clients.
“inferno is a well-respected firm with a reputation for delivering exceptional client work and building long-lasting relationships in the Memphis community and beyond,” Tsagronis said. “I’m thrilled to be joining the public relations team and working alongside very talented and accomplished individuals to deliver strategic solutions to our clients.”