Work October 1, 2013

inferno Draws Mice into a Revolt for Labfinity


It’s not every day you get to draw a parallel between cutting edge computer software and the poor colony management of King George. But when we were recently asked to create a flyer promoting Labfinity Colony Manager, that’s exactly what we did.

Labfinity Colony Manager provides an organized system for researchers to log and manage research data. Because mice are the most common research animals, we tied in that aspect of their world with the colonial period, using original illustrations to bring some life to the A-mouse-ican Revolution. (Sorry, we couldn’t resist.)

In fact, our clients at Labfinity loved our work so much that they extended a one-poster run into two so they could include another of our concepts. Take a look below to see how we’re helping them liberate disorganized research labs everywhere.