For the past five years, inferno has worked with FedExFamilyHouse to get donors excited about their annual gala. Serving as the pro bono agency for the FedExFamilyHouse Gala gives the creative team a fun project to work on and helps us make a meaningful difference in the Memphis community.
Last year, our creative team dedicated their time and talent to help FedExFamilyHouse raise money to fund a four-story addition for a home away from home for out-of-town families with children receiving treatment at Le Bonheur Children’s Hospital.
With the creative this year, we extended the existing theme, “Celebrate the house you built,” to recognize the generous donors who made the expansion possible.
We created an eye-catching invitation that unfolds into the shape of a house, designed to evoke the feeling of warmth and home that FedExFamilyHouse provides. The headline, “Open doors, open hearts,” speaks directly to the recipient, thanking them for their support as FedExFamilyHouse opens doors to more families.
All the collateral for the gala incorporated the dramatic blue and gold foil theme of previous years, which added a touch of warmth and elegance for tactics including:
- Save the date postcard
- Direct mail invitation
- Thank you note
- Save the date and reminder emails
- Late-Night Lounge logo
- Gala program
- Event signage
- Volunteer badges and committee t-shirts
- Water bottle labels for guest giveaways
- Presentation template used at the event
We also had the pleasure of working on another heart-warming video for the event spotlighting the Gagels, a family from Paragould, AR whose adopted child RaeAnn has been battling a complex heart condition. During the screening, guests were able to experience the power of the work that FedExFamilyHouse does – and hear directly from the parents how their donations have helped families in need.
We’re so proud to donate our time, talent and pro bono budget to crafting creative for FedExFamilyHouse each year – and for helping them raise $1.2 million at this year’s gala.
Please take some time to watch the video by clicking the button below, check out the creative, and consider attending the 2020 FedExFamilyHouse Gala on April 18, 2020.