Agency News October 28, 2019

inferno celebrates 20th anniversary, reflects on two decades of growth, change


inferno, a full-service advertising, public relations, design and digital marketing firm, today announced its 20th anniversary, celebrating two decades of continuous growth. The agency, established in 1999, is led by its original founders, Dan O’Brien, Michael Overton and Tim Sellers, as well as Colleen Radish, who was announced as partner earlier this year.

“As a small business, it’s incredibly rewarding to be able to celebrate 20 years of success,” said Sellers. “Looking ahead, we’re excited to continue meeting the increasingly complex needs of our diverse client base, as well as building and supporting local, regional and global brands.”

inferno hired its first employee, an art director, to join the three founders in 2000. Today, it has a staff of almost 50. The agency moved to its current location, 505 Tennessee Street, in 2004. Prior to that, it was located at Memphis Central Station. inferno has operated as a full-service agency since its inception, adding areas of expertise such as public relations, production, video and interactive to meet the growing and changing needs of its clients.

Throughout its progression, inferno has become an expert in each of the industries it has served – from medical devices and logistics to agribusiness and nonprofits. The agency prides itself on finding the precise solution to each client’s situation and becoming a long-term business partner to each of them.

The agency’s mission is to “passionately dedicate ourselves to the success of our clients, who empower us to make a difference,” and this is demonstrated through Fuelanthropic. In addition to providing work pro bono, inferno grants employees a week of civic time to support the causes and organizations about which they are most passionate. To date, the inferno Fuelanthropic initiative has contributed more than 15,000 hours, which equates to roughly $1.5 million, in time and service to the community.