MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, announced the addition of Beth Wilson as PR Manager. After working as the Website Content Editor for Varsity Brands, Wilson developed and led the marketing department for Mahaffey Tent and Party Rentals and Mahaffey Fabric Structures. She brings a strong background in public relations, business development and strategic planning to the inferno PR team. Wilson will report to Dan O’Brien, Agency Partner.
“Beth is a great addition to inferno, and we’re excited to have her on the team,” said O’Brien. “She is a natural leader, and brings both great ideas and a passion for her craft to the agency.”
In her role as PR Manager, Wilson will oversee the public relations team, develop content, manage press relations and supervise event coordination and planning for agency clients. Additionally, Wilson will direct social media efforts for both clients and the agency, as well as provide strategic direction for new business opportunities.
Wilson earned a Bachelor of Arts degree from the University of Memphis in 2004, where she majored in Journalism with a PR emphasis. She is currently pursuing an Executive MBA at her alma mater. Throughout her career, Wilson has been an active member of the community and various associations, including holding a board position with the Memphis Regional Chapter of the U.S. Green Building Council and membership in the Memphis Runners Track Club.
inferno is a leading full-service agency, serving clients in a variety of industry sectors including healthcare, relocation, logistics, retail, banking, agriculture, nonprofit and entertainment. Headquartered in Memphis with satellite offices in Jonesboro, Ark. and Kalamazoo, Mich., inferno has become the strongest mid-size provider of business-to-business and consumer marketing solutions, offering experience in advertising, brand development, graphic design, interactive, public relations, social media and strategic planning.