MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, has announced the promotion of Derrick Alston to Art Director, Brandon Davis to Copywriter and Amy Lind to Senior Art Director. Alston and Lind will report to Linda Corti, Associate Creative Director, and Michael Overton, Creative Director and Partner at inferno, while Davis will report solely to Overton.
“Derrick, Amy and Brandon have been outstanding members of the creative team since the day they joined the agency,” said Overton. “They have consistently demonstrated their ability to grow in their respective positions, and we look forward to their continued success on behalf of our clients.”
In their new roles, Alston and Lind will work closely with the account and creative teams to ensure client campaigns, including print advertising, promotional materials, collateral and other marketing-related pieces, are effective and unique while adhering to brand standards. Alston joined inferno in May 2012 as a graphic design intern, and a month later he was hired as Junior Art Director. Lind started her career at inferno in 2009 as a graphic design intern, and most recently served as Art Director.
As Copywriter, Davis is responsible for understanding the nuances of the creative strategy and working with art directors to develop creative concepts. His role involves developing copy for various tactical executions from print and trade show environments, to online and video. Specifically, Davis is now charged with greater autonomy, more involvement with clients and an expanded range of projects. Davis joined inferno as Junior Copywriter in January 2013.
inferno is a leading full-service agency, serving clients in a variety of industry sectors including healthcare, relocation, logistics, retail, banking, agriculture, nonprofit and entertainment. Headquartered in Memphis with satellite offices in Jonesboro, Ark. and Kalamazoo, Mich., inferno has become the strongest mid-size provider of business-to-business and consumer marketing solutions, offering experience in advertising, brand development, graphic design, interactive, public relations, social media and strategic planning.