It’s Not Outsourcing. It’s Partnership.
In-house team versus outside agency is not an either-or question. The combination of your inside knowledge and their outside perspective can provide the synergy you need to confront hard truths, identify real opportunities, and plan a strategy that will make marketing directly serve your business goals.
Contrary to a common misconception, agency partnership is highly cost-effective. For the price of hiring one new junior employee (who is not likely to solve your problems), you can hire the entire talent pool of an agency to do a huge amount of work for you. This added value is even more important if you have people moving in and out of your marketing and sales organizations frequently. The right agency can become your consistent “brain trust,” remembering and applying institutional knowledge, regardless of how your in-house staff changes.