Grace Medical is an otology-driven company. Its narrow focus helps make a bigger difference. By specializing, Grace Medical is able to be a complete partner to otologists – leveraging the most experienced otology team in the market to support collaborative innovations and forge deeply productive clinical and business relationships.
This approach to service and to building genuinely supportive relationships has made Grace Medical the market leader in adult and pediatric middle ear implants, tubes, and instrumentation in the U.S. and a trusted resource worldwide.
We were asked by Grace Medical to take a fresh look at its brand. To align the company's positioning to its core beliefs. To develop a new design language and executions that support its position as the market leader. The process began with in-depth interviews to uncover insights, co-creation of a new positioning narrative, and a shared understanding of the organization's future. This groundwork informed a dynamic brand refresh and the design of a brand platform with a clear plan for moving forward.