Starting a restaurant from scratch is daunting. If you’re a seasoned contractor like Mac Hopper, constructing one with waterfalls, silo structures for kitchen and front of house, and a stage for live music is barely a challenge. In fact, he’s done something like that before. Hopper is the visionary and developer behind Memphis’ most popular backyard-style recreation spots and has been instrumental in creating this unique rustic-themed indoor-outdoor restaurant category.
Drawn to the unique silo concept based on his family’s farming heritage in Arkansas, Hopper set out to create another outdoor space, this time balancing outdoor and indoor dining options. For a man born with a hammer in his hand, the more foreign concept was the concept itself — the name, logo, menus, signage, and promotion. For that, he turned to inferno.