What if we told you we know where your audience is right now and that we could reach a highly concentrated group of them? It’s not magic, it’s geofencing! Geofencing ads allow your message to reach your target audience in a strategic way. Many people have some idea about when this tactic might be best deployed, but there are more uses for geofencing than meets the eye.
Geofencing is a marketing tactic that serves ads to a group of people based on their very specific location. It goes deeper than just ZIP code targeting, since it can narrow down the area within hundreds of yards.
This tactic is best used when a large number of a business’ audience members are present at a specific location. Geofencing can be leveraged to reach them during their time at this location, as well as through retargeting after they leave.
Based on the specificity of your audience, there are instances when leveraging geofencing ads would be a good idea. Below are five times to consider reaching your audience though this tactic.
Like all marketing tactics, geofencing ads should only be deployed if there’s a clear strategy behind the objective of the ads and in the messaging. Because most geofencing happens on mobile devices, user experience is crucial.
With experience in geofencing campaigns and website mobile optimization, inferno is happy to discuss how geofencing can be used to meet your marketing goals. Contact us today to learn more.