For years, inferno has worked with The Exchange Club Family Center to help them speak up for victims of child abuse and domestic violence. We’ve helped design their annual report, produced their newsletter, and provided PR support to get the word out about their efforts in the Memphis community.
When The Family Center decided to create a campaign for Child Abuse Prevention Month in April, our PR team rose to the challenge – and #SpeakUpMEM was born. The message behind the #SpeakUpMEM campaign was to explain that talking about this issue must go both ways – it applies to victims who must have the courage to speak up, as well as others who need to understand that this is a real problem that happens in our community every day.
More than just a hashtag, the #SpeakUpMEM campaign included:
- Social Media: Throughout the month of April, The Family Center shared social media posts highlighting key statistics about child abuse. Additionally, posts encouraged Memphians to share a photo and/or video of themselves with tape on their mouth that had “Silence Hurts” written across the tape in black. The videos were meant to show the person ripping the tape off to signify breaking the silence and speaking up for those who cannot.