Position zero is a fairly new principle in search engine optimization (SEO) that can help businesses get a leg up on their competition. By properly optimizing your website, you will increase the visibility and credibility of your brand.
What is Search Engine Optimization?
SEO is the process of improving your website to not only increase the quantity of your web traffic, but also improve its quality through non-paid efforts.
At inferno, we describe SEO as the language your website uses to speak to search engines. It tells the search engines what the site is about and when it should be served on the search engine results page (SERP). This language involves both on-page and off-page elements, as well as backend metadata. The more optimized your site, the more likely it is to be served to searchers.
For most of the history of search engines, SERP position one was the gold standard. Depending on the complexity of the keyword and competition, this was virtually impossible for small businesses to achieve. In recent years, a newly coveted position – position zero – has arrived on the scene and attracted the attention of SEO specialists. Unlike position one, position zero offers more opportunities for small, local businesses to achieve this coveted rank.