Emory Healthcare, recently asked us to create a microsite promoting their cancer center. Winship Cancer Institute of Emory University works tirelessly to provide excellent care to prevent, treat, and cure cancer. For the microsite, Emory wanted to focus on the individual stories of cancer survivors to demonstrate their commitment to patients.
In building this microsite, our goal was to show that Winship Cancer Institute strives not only to help patients to survive, but also to thrive.
We wanted the site to highlight the success that patients have when they receive cancer treatment at Winship, as well as make it easy to find more information about cancer or request an appointment. The simple, responsive layout of the homepage not only puts the focus on the stories, but also includes three simple calls to action in the header of each page. These headers lead visitors to Winship Cancer Institute’s website.
Click here to see how we put the spotlight on cancer survivors to reinforce Emory’s commitment to its patients.