Celebrating 20 Years of infernoCelebrating 20 Years of inferno


Work March 25, 2014

Eclectic Eye Ups Its Insta-game with Midtown Giveaway


When Eclectic Eye wanted to increase its Instagram following, we suggested creating some buzz with a stylin’ prize package giveaway. The package included everything you’d need for a night out in Midtown: two Malco movie passes and a $100 gift card to The Second Line, not to mention a $600 voucher to Eclectic Eye.

We created the below image, which Instagram users could re-gram for a chance to win. To enter the contest, users simply had to follow @eclecticeyememphis, tag them in the repost and use the #stylininmemphis hashtag. To maximize participation, the contest ran for eight days during the store’s popular Annual Sale. Once the contest closed, one lucky winner was selected at random.

We monitored hashtag usage throughout the contest. By the end, Eclectic Eye had more than doubled their number of followers. Plus, they now have an awesome hashtag to use in future posts.

If you’re an eyewear enthusiast, keep an eye on @eclecticeyememphis for fashion forward fun. #stylininmemphis