In its third year, Memphis Fashion Week had more attendees and more participating businesses than ever. And you could spot inferno client Eclectic Eye among the sponsors for the second year in a row. As a family-owned, Memphis-based business, this fashion-fueled, local event is just their style.
Our PR specialists worked with the Eclectic Eye account team to coordinate the week’s events. Eclectic Eye provided eyewear for the Preview Party and the weekend runway shows. They also held an open house at their Midtown boutique, and by the end of the week, attendees couldn’t get enough of the store’s fashionable frames.
To promote the events, inferno designed a print ad and created a gift card given to each VIP ticket holder. We also raised awareness with stylish social media posts. Check out our handiwork.