Work April 24, 2013

Eclectic Chic


Like art, fashion is in the eye of the beholder. At the intersection of visual acuity and style is inferno client Eclectic Eye.

So there was little doubt Eclectic Eye should be a Memphis Fashion Week sponsor, but the question remained which sponsorship opportunity was the best fit.

inferno public relations specialists and the Eclectic Eye account team assessed the options and made a recommendation. They also asked Memphis Fashion Week organizers to feature eyeglass and sunglass frames from Eclectic Eye’s gallery during the weekend events.

To leverage the exposure, the inferno creative department created a special Eclectic Eye ad for the Memphis Fashion Week program and a highly coveted $100 gift certificate for inclusion in the VIP swag bags.

The ad and gift certificate helped drive attendees from Memphis Fashion Week to an l.a. Eyeworks Trunk Show at Eclectic Eye’s Cooper Street location.

inferno also created and distributed an eblast to Eclectic Eye’s loyal customers, inviting them to join the fun. Social media updates helped spread the word.

An inferno public relations specialist also captured attendees’ photos.