Work September 10, 2013

Drink Up inferno’s Refreshing Small Business Video for FedEx


FedEx wanted to increase awareness of their shipping solutions for small businesses. So they ran a contest to offer grants to small businesses, and more than 3,500 small business entered for the chance to win.

With the help of inferno, the FedEx Small Business Grant Contest generated more than 440,000 votes and 50,000 new Facebook fans. Forty-two percent of entrants opted into a nurturing program email. In fact, the popularity gained by the contest prompted a more user-friendly website redesign and a call for a second FedEx Small Business Grant Contest.

For inferno, it was important to leverage the many success stories the contest generated. So we created a series of videos to shine the spotlight on the grant winners. The goal was to put a real-life face on FedEx customers and show that the company really does make a significant difference for small businesses.

The first video, the one for Grand Prize winner Darn Good Yarn, recently won a Telly Award. The third installment in this series features grant winner, Gobie H2O.

The California-based startup uses patented technology and design to create a reusable water bottle that filters water as you drink. To ensure high-quality filtered water, sip after sip, the Gobie H2O filter can screen impurities out of 100 gallons of water over three months. One filter can eliminate the need for 1,000 single use bottles.

The video involved sending inferno’s director, project team, and production crew to California for three very long days of filming. The ambitious schedule included filming company staff and customers. The crew also filmed the fulfillment process and the distribution side of the operation.

After the editing, all the hard work paid off. See why this amazing company deserved to win a grant.