Work July 15, 2015

Determining the DNA of a New Brand


Everyone knows that prescription medications can help them treat illness and disease. Many of them don’t know, however, that their DNA can keep those medications from being effective.

Harmonyx Diagnostics tests patient DNA to help people determine which medications work best for them. But before Harmonyx could provide this key service, they needed to build awareness. That’s why they turned to inferno to develop an impactful brand and brochures to deliver their messaging. These brochures highlight specific Harmonyx tests and have been placed in pharmacies across the country, helping pharmacists educate patients on the importance of prescription safety and efficacy.