It can be difficult for an individual to define a goal and work towards it. Doing it for your business is even more challenging – but it’s a critical step on the path to success. A clearly defined core purpose is a powerful motivator for your employees.
When done well, your core purpose makes it clear to employees why your business exists, how it affects your customers or clients, their role in the process, and the ultimate goal you share. It gives employees a sense of connection and ownership over their work, especially when that vision aligns with their personal values and goals.
When we launched inferno more than 20 years ago, my partners and I wrote a core purpose statement that would influence every aspect of our business. This motto has become the cornerstone of our agency culture and a guiding principle for healthy client alignment and engagement.
To passionately dedicate ourselves to the success of our clients, who empower us to make a difference.
Whether we’re going through periods of growth or more challenging times, this guiding principle ensures that, at our core, inferno never changes. In everything we do, from fostering client relationships to building company culture, we translate the phrase “empowerment to make a difference” in the following three ways: