By Anna Condon, Junior Copywriter
Creativity is the heart and soul of an advertising agency. It’s what gives life to messages about products or services that might otherwise be unremarkable in the minds of consumers. Without creativity, there is no breakthrough, no vision, no kindling to fuel new ideas. But how do you cultivate creativity on your team?
Fuel the Fire
Everyone is capable of creativity. We all have different triggers that help us tap into this wellspring of imagination. For some, inspiration comes more easily with a change of scenery — whether it’s changing the weekly meeting location to the coffee shop down the street or taking a walk around the block. Others prefer taking a mental break before coming back to a project with fresh eyes. Identifying these sources of inspiration is a key step to creating a culture of outside-the-box thinking.