Transnetyx wanted to stand out at the AALAS trade show in San Antonio, TX. Our team wanted to provide a look and messaging that would feel like the Lone Star State while highlighting the unique genotyping service of Transnetyx. This campaign included a trade show display, signage, and promotional playing cards, based around a “Transnetyx Hold ‘Em” theme. And of course, no poker theme is complete without an actual game – booth visitors were able to sit down and play a few hands for the chance to win prizes.