To help this new system get on its feet, inferno developed ads and an informative guide showing how HAT-TRICK can decrease pain for patients after toe surgery while making the process easy for surgeons.
Smith & Nephew asked inferno to help build a sense of camaraderie and purpose at their global sales meeting. These videos served as both an introduction to the meeting and a rallying call to show sales representatives from around the world that they’re a part of a system that truly makes a difference.
Convincing a sales force to add a product just makes economic sense. In these videos, we used a noir detective theme to encourage the Smith & Nephew sales force to make their innovative VIAGRAF DBM Bone Graft Substitute a part of their portfolio.