smith & nephew Archives - inferno : inferno

Healthy communication

For more than 150 years, Smith & Nephew has been innovating medical and surgical equipment. But recently, they needed help educating their sales force and communicating the benefit of their products to potential customers. inferno created a memorable, informative training program to help equip the sales staff with the tools they needed to promote these new products. The program was hugely successful. Since then, inferno has provided multichannel services, such as email and print, to help Smith & Nephew communicate with customers as well.

Smith & Nephew Hat-Trick Product Launch

To help this new system get on its feet, inferno developed ads and an informative guide showing how HAT-TRICK can decrease pain for patients after toe surgery while making the process easy for surgeons.

Smith & Nephew Global Sales Meeting Videos

Smith & Nephew asked inferno to help build a sense of camaraderie and purpose at their global sales meeting. These videos served as both an introduction to the meeting and a rallying call to show sales representatives from around the world that they’re a part of a system that truly makes a difference.

Smith & Nephew Collateral Material

inferno has developed collateral pieces for a number of Smith & Nephew products. With concepts using everything from active, relatable photography to clean, medical imagery, we created each piece to maximize audience response.

Smith & Nephew Peri-Loc Animated Sales Promotion

This town isn't big enough for more than one plating solution. We created these videos to help educate the sales force at Smith & Nephew on the Periarticular Locked System and encourage them to share the advantages of PERI-LOC with their customers.

Smith & Nephew Animated Viagraf Sales Promotion

Convincing a sales force to add a product just makes economic sense. In these videos, we used a noir detective theme to encourage the Smith & Nephew sales force to make their innovative VIAGRAF DBM Bone Graft Substitute a part of their portfolio.

Smith & Nephew Corporate Communications

Communicating within your company is just as important as communicating with your customers. inferno has created several pieces to help Smith & Nephew communicate new products, success stories, and corporate news with their employees.