FedEx St. Jude Classic Archives

ParTee time

The FedEx St. Jude Classic is a week-long party featuring some of the biggest names in professional golf. But when you’re promoting a golf tournament, attracting people who aren’t golf fans can be as tough as shooting a hole-in-one. But over the last few years, inferno has helped cement the tournament as a go-to Memphis event. Through multi-channel campaigns (including print, radio, television, and outdoor), we’ve shown that the FedEx St. Jude Classic has a little something for everyone.

2015 FedEx St. Jude Classic

Lovers of golf and good times were invited to Come Play during the 2015 FedEx St. Jude Classic. TV spots asked fans to Tap In to the fun and excitement and enjoy some Rhythm and Greens at Summer’s biggest outdoor party. Print, outdoor, and digital carried the theme and showcased the PGA Tour players who were scheduled to tee off.

2014 FEDEX ST. JUDE CLASSIC ADVERTISING

One of the biggest events of summer in the Mid-South deserves a distinct Memphis feel. More than just watching golf, the FedEx St. Jude Classic is one of the city’s premier social events – and our work for this campaign communicates the fun and excitement of this classic Memphis event.

FedEx St. Jude Classic Website

Simple navigation, powerful design, and straightforward communication are the hallmarks of our work for the FedEx St. Jude Classic website. Capturing the personality of one of the summer’s biggest outings, we created an attractive, user-friendly experience for people looking to learn more about the event.