Work November 28, 2016

Changing the Online DNA of a Genotyping Giant


In 2000, the future founders of Transnetyx, Bob Bean and Tim Hodge, asked a really good question, “Why can’t we automate genotyping?”

Four years later, Transnetyx was born by launching the world’s first fully automated genotyping system. Fast forward to 2016 and Transnetyx has genotyped more than 10 million samples in 24 or 72 hours with 99.97% accuracy. By automating this tedious task, Transnetyx has helped scientists world-wide accelerate their research with fast, easy, and accurate genotyping.

Researchers agree, Transnetyx is way cool. And the folks at Transnetyx wanted their website updated to reflect that. That’s where we came in with a knock-out strategy that focused solely on the free trial. And we executed it with design and copy that’s fast, easy, and accurate — just like Transnetyx.