Work August 19, 2016

Campbell Clinic TJR Seminar


In June of this year, the inferno public relations, account service, and creative teams partnered with Campbell Clinic Orthopaedics to promote and execute its first-ever Total Joint Replacement Seminar.

The inferno PR team worked with The Great Hall and Conference Center to coordinate all event logistics, including room space, tables and chairs, A/V equipment, and more. Additionally, inferno developed informative flyers with catchy slogans and sticky-note ads that ran in local newspapers leading up to the event. The PR team also developed and distributed an event announcement to local media, as well as various email blasts, crafted social media content, monitored all RSVPs, and provided on-site event and photography support.

At the event, Campbell Clinic Joint Replacement Specialist Dr. Anthony Mascioli spoke to around 200 attendees about total joint replacement. Those in attendance ranged from individuals who were interested in having the surgery, had already had the surgery, or were preparing for a surgery.

Check out some of the event photos below, and stay tuned for an announcement about our next seminar.