Work June 17, 2015

Bringing Rhythm & Greens to the Mid-South


June is one of our favorite times of the year. After all, when else can we grab a beer, catch up with friends, and watch some of the world’s top golf pros face off? We’re proud to continue our work with the FedEx St. Jude Classic, and this year we supported the tournament on just about every front.

We started by developing an integrated campaign of print, TV, outdoor, radio, and digital ads to help Memphians find their groove at the FedEx St. Jude Classic.

Then, we brought back the Birdie Brigade, as our PR team helmed efforts to promote the tournament at local events and connect with fans on social media.

During the tournament, several members of our team grabbed their (inferno-created) badges and tickets to experience the excitement for themselves — and we weren’t disappointed. Between the Michelob Ultra Party Tent, competitive play, and delicious food, there was plenty of summer fun to be had.

If you were at the tournament, you might have noticed a familiar face at hole 14. inferno’s own Joe McLaughlin held the “Hush, Y’all” sign as part of his work for our Fuelanthropic initiative.

All in all, 2015 turned out to be a great year for one of our favorite events in the Mid-South, and we’re already counting down the days until next year’s action.

The tournament may be over, but it’s not too late to get a taste of the excitement. Take a look at some of our work for the 2015 FedEx St. Jude Classic: