Our research with current students, faculty, and staff told us that most CBU students only made the decision to attend after a campus visit. Armed with this insight, we realized that our primary goal for all communications should be to encourage prospective students to visit campus and experience CBU firsthand.
Our strategy was to share the stories of real CBU students, past and present. Each communication would offer prospective students a taste of the thousands of unique opportunities that add up to an experience they can’t find anywhere else. We would also include two important calls to action on admissions communications:
- Text a current student with questions about their CBU experience.
- Schedule a visit to campus.