Summer is nearly upon us and brings with it plenty of fun, sun, and fruity drinks. While Memphis in May is a favorite among locals and visitors alike, June is when the real action takes place. And by action, we mean Memphis’ very own PGA TOUR event, the FedEx St. Jude Classic.
For the fourth year in a row, we are proud to work with the FedEx St. Jude Classic, a regular stop on the PGA TOUR since 1958.
This year, our promotional efforts included development of an integrated campaign with print, TV, digital, and radio ads. In addition, our PR team once again coordinated a street team, the Birdie Brigade, to promote the tournament at events around town and connect with fans through social media.
So far this spring, the street team has made appearances at the Fairway 5K, Overton Square Crawfish Festival, Memphis Brewfest, and a downtown pop-up. At these events, they engaged with the public and promoted the tournament by giving away FedEx St. Jude Classic swag – bracelets, beads, koozies, and sunglasses. A few lucky individuals even received free tournament tickets and memorabilia, including a pin flag signed by defending champ, Fabian Gomez.