Our strategic communications plans are driven by a thorough understanding of our client’s current competitive situation, goals, and priorities. We provide a comprehensive SWOT analysis and competitive analysis, and we recommend specific strategies and tactics to accomplish these goals.
Whether you’re looking for a visual aid for the 60-second elevator speech or a full elaboration of products and services, inferno can help. Our meticulous creative and quality control departments work to maintain a consistent look and voice through a myriad of collateral design applications.
Employing tactics as simple as postcards and as complicated as custom-produced, three-dimensional mailings, inferno has moved our clients’ prospects to action, whether they are researchers or road builders.
We know how to maximize the positive public awareness of client products, accomplishments, and activities, while minimizing fallout when sensitive issues arise. Strong relationships with media contacts give inferno the leverage to position our clients as experts and opinion leaders, and we generate additional exposure by initiating and managing press-worthy activities and charitable events.
To bring an authentic, effective social media presence to your audience, you need to understand both your brand and the site you’re using. From generating attention-grabbing Facebook posts to creating unique Vine campaigns, we can help you identify which social media platforms will fit best with your brand, manage online conversations, and create content that engages your audience and promotes sharing.
IDENTITY & BRAND DEVELOPMENT
From brand strategy to brand expression, we have guided our clients through each step of the process. From logo and positioning statement to full corporate positioning strategies and exhaustive brand guidelines.
Too often, advertising comes up short on strategy, creativity, or both. inferno prides itself on finding the perfect balance. We work to develop a full understanding of our audience and competition, ensuring our on-target creative work always stands out from the crowd.
We’ll find a way to motivate your sales force and implement incentive programs. Our creative solutions take advantage of global or national sales meetings, promotions, and contests to effect positive employee behavior — moving the needle on sales in targeted areas.
Companies often overlook the need to market to their own employees. inferno helps our clients identify opportunities for internal messaging that will strengthen the organization from within – developing tactics as varied as emails, promotions, newsletters, and training tools.
The old expression goes: “It’s not what you say…it’s how you say it.” But increasingly, marketers everywhere are learning just how untrue that statement is. In an environment that’s overwhelmingly full of clever click-bait, people are looking for content that matters. And delivering on that content involves research, planning, and thoughtful insight. inferno can help you bring all of that to your audience in a relatable, memorable style.
From global business-to-business sites in a dozen languages, to the direct personal appeal of retail food and innovative ways to motivate a sales force – we get results with interactive. The inferno team works daily with all interactive formats and functions, including:
- Back-end development and integration
- Website architecture and design
- Search engine optimization (SEO)
- Content management
- Banner ads
- Flash animation
TV spots. Testimonials. And everything in-between. In a medium where it’s difficult to stand out, we provide creative, award-winning video work that gets great results. From scriptwriting to editing, we’ll help guide your video every step of the way – ensuring the finished product is something your audience will stick around to watch.
MEDIA RESEARCH, PLANNING, & PLACEMENT
inferno provides media research and buying services on a local, regional, and national basis for all media in the consumer and business-to-business fields. Not only do we know precisely where and when to buy space; we plan ahead to make that space work harder amidst the competitive noise produced within the sector.
Because trade shows and meetings can be the source of strong brand identity and customer conversion in highly competitive markets, inferno supports all aspects of this communications channel. We’ve done everything from corporate outings to galas, providing the following services:
- Event planning
- Event-specific collateral
- Pre-meeting direct marketing
- Panel/Event promotion