Work January 4, 2013

A New Brand and Marketing Campaign for the Memphis Jewish Community Center


The Memphis Jewish Community Center (MJCC) has welcomed members of all cultures and faiths for decades. If that comes as news to you, you’re not alone.

The MJCC asked inferno to communicate their inclusive culture with a new brand and an unprecedented marketing campaign. We developed a logo that reflects the Center’s diversity and welcoming attitude, while also giving the Star of David a contemporary look. The new tagline, “A place for everyone,” makes the Center’s inclusive attitude perfectly clear.

We’ve also extended the new brand identity to encompass some of the MJCC’s most impressive features, which include a fitness facility, a waterpark, arts classes, and a school. inferno put the whole thing together for the MJCC in a brand standards guide to assist their internal marketing team.

The brand marketing campaign launched in December, 2012, with print and outdoor advertising that features current MJCC members. The campaign will expand into other media in 2013.