Christian Brothers University

anovo asked inferno to help them understand their position in the marketplace. And how to capitalize on their approach. with a brand refresh and website update that would solidify their position as the market leader in rapidly deploying workers who are fully compliant.

From a good starting point We modernized the logo with a bold new typeface and updated primary colors. We incorporated a checkmark to reflect Staffline’s commitment to protecting employers’ reputations through guaranteed employee eligibility compliance. A new tagline was created to reflect the brand promises – “Reputation. Reliability. Guaranteed.”

To reinforce the new brand image, a reimagined approach was developed for the website with the end user as the focus. New site architecture was designed to enhance the user experience and to streamline access to Staffline services. The result is a site that is easier for both employers and employees to use.

DERRICK ALSTON | CREATIVE DIRECTOR