We were asked by Grace Medical to take a fresh look at its brand. To align the company’s positioning to its core beliefs. To develop a new design language and executions that support its position as the market leader. The process began with in-depth interviews to uncover insights, co-creation of a new positioning narrative, and a shared understanding of the organization’s future. This groundwork informed a dynamic brand refresh and the design of a brand platform with a clear plan for moving forward.
The new positioning statement is built around Grace Medical’s innovation model. This means eliminating the static and ambient chatter that detracts and distracts from meaningful conversations with the otologists it serves. This clarity is evident in the company’s communications — simple, clear, accessible, and focused.
With our design, we eliminated noise so that Grace Medical’s customers can focus on what matters. New elements include value propositions for products and simplified layouts.
DERRICK ALSTON | CREATIVE DIRECTOR