When Paragon Bank in Memphis opened its doors in 2005 to provide neighbor-to-neighbor-style banking, some people thought they were crazy. Four branch locations and 10 years later, Paragon Bank has collected dozens of accolades, including best bank, best employer and healthiest workplace.
If you talk to Paragon team members, they’ll often say they’re most proud of the Assisting the Community Through Service (A.C.T.S.) program. Through A.C.T.S., each employee is granted 40 hours of paid time to support nonprofit organizations of his or her choosing.
Naturally, when this big-hearted bank turned 10, it chose service over hubris. To express its appreciation for incredible customers, team members, and partners, the bank is giving the community a present that’s impossible to wrap — 10 A.C.T.S. of Kindness for 10 nonprofits.
To help Paragon Bank say thank you and announce its birthday gift, inferno developed the “Cup Runneth Over” print ad. The image is of the Paragon 10-year mug that’s given to customers for their birthdays this year. Light hits the mug’s handle and creates the shape of the heart. The copy announces the 10 A.C.T.S. of Kindness and invites people to visit pb10for10.com for photos and updates.