3) M-town Pride
Memphis is an interesting town to work in advertising. We don’t have the recognition of New York or Chicago, but we still maintain a community of incredibly talented artists and professionals. And outside the industry, the city has this beating heart that transcends negative headlines and uninformed stereotypes. It’s a city that knows how to pick itself up, how to Grit and Grind…and how to love.
One of the best parts of inferno is that the agency is a part of that movement. We’re committed not just to our own success, or to the success of our clients, but to the success of the community. Whether it’s through individual service in our Fuelanthropic initiative or in our nonprofit work for local organizations — inferno’s passion burns (sorry, I had to sneak at least one fire pun in here) red hot for the city of Memphis.
2) The talent
You’re on the inferno website, so all you need to do is click on our Work section to get a sense of how our team pulls our gifts together. But what you don’t see are the hours of hard work Cristina pours into each layout, Trish’s attention to the nuances of her copy, or the genuine relationships Ryan builds with his clients.
Every single member of the inferno team brings something special to the table, even beyond our roles as designers, writers, and account staff. Our work is a reflection of the hard work and raw talent present in our team — and I’m lucky to work with a group of people who challenge me to be a better writer every day.
And speaking of the people…