Relocating from #12 to #2 in the employee mobility market.
Over a nine-year engagement, inferno helped grow Primacy Relocation from the world’s 12th largest provider of employee relocation services to the 2nd largest – with inferno developing and evolving the global brand as the company expanded nationally and globally.
Our work included comprehensive global brand standards, an entirely new website in nine languages, many generations of ad campaigns, sales collateral, public relations, and much more.
In 2010, Primacy was acquired by the world’s largest relocation provider, whose capabilities and market opportunities changed dramatically as a result. inferno was quickly chosen to conduct the research and develop the components necessary to reposition the brand globally.